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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: SteelerStu who wrote (3557)	5/4/1999 9:14:00 AM
From: Kimberly Lee	Read Replies (3) \| Respond to of 108040

Power Direct, Inc. (OTC BB:PWDR) will be the first to launch the Greeting Card Lotto(tm), good news yesterday after the bell. 05/03 19:02 Power Direct Inc. Announces Its Greeting Card Lotto Business Plan <PWDR.OB> Power Direct Inc. Announces Its Greeting Card Lotto Business Plan VANCOUVER, B.C.--(BUSINESS WIRE)--May 3, 1999--Power Direct, Inc. (OTC BB:PWDR) will be the first to launch the Greeting Card Lotto(tm) service on the Internet. PWDR plans to capture the majority share of this new business by being the first to combine two of the world's oldest and most popular traditions, Greeting Cards and Lotteries, on the Internet. The traditional greeting card industry is a huge business with 1998 sales of over $7.5 billion US Dollars in the US alone. The traditional Instant Lottery and 6/49 style ticket sales in the USA and Canada in 1995 were well over $37 Billion US Dollars. The Internet Gaming Industry is even larger - with worldwide projections becoming astronomical. "The 1998 Casino & Gaming Business Market Research Handbook predicts that the Internet gaming market could reach $100 - 200 Billion US Dollars in annual revenues by 2005." PWDR feels that it has created a niche market that will far outperform some of the more traditional Internet Lottery concepts - because it will capture the entire population since everyone sends Greeting Cards. WHAT IS A GREETING CARD LOTTO(tm)? A "Greeting Card Lottery" or as we called it, a "Greeting Card Lotto(tm)" consists of an Electronic Greeting Card that is sent to the recipient via Email. When the recipient opens the electronic card, it contains an Electronic Instant Win Lottery Ticket. This is essentially what millions of people receive on their birthdays or Christmas from various friends and relatives who don't know what to buy for them. But the difference between a normal paper or Internet based Instant Win ticket and a Greeting Card Lotto(tm) ticket is that once the Instant Win portion of the draw is complete, there is additional weekly, monthly, and yearly prizes still to be won. What makes it really different, is that BOTH the Sender and Recipient of the ticket share the winnings in an approximate 70%/30% split in favor of the Recipient. If the Sender sends himself or herself a ticket, then 100% of the winning jackpot goes to the sender. There is no other lottery in the world that has this feature. HOW CAN PWDR CAPTURE THIS MARKET? PWDR will capture the majority share of this new market through innovative marketing techniques, as well as having the first, and currently, ONLY Greeting Card Lotto(tm) on the Internet. Most of the sales will come from "Word of Mouth" style of marketing - but by email and not by voice - once you have received one of the Greeting Card Lotto(tm) tickets, you will most likely send the same type of card back. SIZE OF THE GREETING CARD MARKET. In 1998, over 7 billion greeting cards were purchased by American consumers, generating a total of approximately $7.5 billion in US retail sales with the Worldwide market being over $15 billion. Of the total greeting cards purchased annually, approximately half are seasonal and the remaining half are everyday cards. Sales of alternative cards, especially non-occasion cards, are on the increase. SIZE OF THE INTERNET MARKET According to the Computer Industry Almanac, there were more than 147 million Internet users in the world at the end of 1998. The Computer Industry Almanac projects that there will be 320 million Internet users worldwide at the end of the year 2000, and more than 720 million users worldwide at the end of 2005. The US Internet population will grow to more than 207 million Internet users in 2005, that will be 29 per cent of the world's total. MARKETING PLAN. PWDR plans to aggressively market this product utilizing all the Internet Marketing channels, including sending out free cards to potential new players. Each of these free cards has the potential to be a winner of thousands of dollars, and also has the ability to be forwarded to 10 friends and colleagues. The Company plans to complete the purchase of the URL for the start of operations within the week as well as finalizing its operating agreement with Greenwich Presentation. On behalf of the Board of Directors Jack Sha Chairman of the Board For further information, please contact Investors Relations at (604) 664-0484 or toll free at 1-888-488-6882 or please visit powerdirectinc.com Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein which are not historical fact are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays in testing and evaluation of products and other risks detailed from time to time in Power Direct, Inc.'s filings with the Securities & Exchange Commission. --30--KS/se* CONTACT: Power Direct Inc. Investors Relations, 604/664-0484 toll free at 1-888-488-6882 powerdirectinc.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. 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