To: JGoren who wrote (4459 ) 5/5/1999 3:31:00 AM From: Maurice Winn Respond to of 29987
Sprint was bad mouthed because of poor coverage [according to Drew, post 4461]. Globalstar has produced total coverage in one go, so this is not a problem. I have a very, very big problem with the concept of 'too many users'. I have NEVER heard of too many users, though I have heard of prices being too low. Sure, there will have to be customer-service people to handle questions and complaints, but expansion of that service would be easy enough and quite scalable. The service providers already have lots of customer service staff and however many are needed can be diverted to Globalstar customer support. I agree, overselling is bad [if by that you mean exaggerated claims for how great the service is and then people learn about rotten battery life, very limited coverage, poor international roaming and a heavy handset]. But a great deal of excitement is fine by me. Price is a very good way to get people excited [Iridium showed how excited people are by the legacy of 'The 'Right Stuff' - it's a yawn and what matters are the costs and benefits to the subscribers, not how gee whizz the service is]. You said '...prices will decline, I think, as the customer base enlarges. Indeed, phone customers have come to expect this...'. I have to call on your Wharton Business School training here [I am now reliably informed that Wharton is considered a reputable establishment]. When there is a HUGE surplus of something with a marginal cost of zero, any income from it is better than none. If they are tomatoes, they have to be sold NOW! We then check out price elasticity and find that minutes are VERY price elastic. People gobble billions and trillions of them if they are cheap enough. At $2 they rot on the shelf. This is not counterintuitive. There are two aspects to what we are selling = the handset and the minute. The handset, like all consumer electronics will start expensive and work its way down in price as the numbers produced increase, models proliferate and competition drives prices down. Yes, there is competition because if Q! gets too greedy, people will buy GSM handsets for the USA instead of cdmaOne. If Ericy or Telital get greedy, they'll lose market share to Q! When WWeb is available, there will be total 3 way competition between Q! Ericy and Telital. The minute, like all perishable commodities in huge oversupply will be priced cheaply to sell the stock or the minute will rot on the shelf and return a big, fat, zero to the producers. The way you sell a huge stack of tomatoes is lower the price. Sure, you can mess around with hand polishing and labelling a few for the gourmet market, but you won't sell a billion tonnes like that. As the number of subscribers increases and fewer minutes are rotting, the price can be increased. I don't believe that is counter-intuitive. Nearly everybody knows that when things are in short supply, the price will be going UP! Maurice