To: ynot who wrote (288 ) 5/4/1999 10:43:00 PM From: $Mogul Read Replies (2) | Respond to of 2908
For all you Newbies, I think this company is AWESOME and has SO much potential based on the Tremendous Growth potential of eCommerce in the Future!!! BUSINESS DESCRIPTION: Net Perceptions is a leading provider of real-time relationship marketing solutions that enable Internet retailers to market to customers on a personalized, one-to-one basis. With our software solutions, a retailer learns from each customer interaction and, based on the information received, adjusts marketing messages and product offerings to that customer in real time. We believe that retailers that implement our solutions can attract more customers, generate more products per order and increase customer loyalty. To date, we have focused on providing solutions to electronic commerce retailers. Our customers currently include barnesandnoble.com, CDnow, Egghead.com, Preview Travel, Ticketmaster and Value America. With the size and growth of electronic commerce, the opportunity for one-to-one marketing on the Internet is potentially large. International Data Corporation estimates that the amount of Internet commerce worldwide will increase from $32 billion in 1998 to over $400 billion in 2002. Electronic commerce retailers must find ways to compete more effectively and distinguish themselves in this rapidly-growing market. As a result, these retailers are beginning to personalize the online shopping experiences of their customers. A Jupiter Communications survey conducted in June 1998 reported that 40% of online retailers used some form of personalization and 93% of the remaining online retailers planned to implement the practice in the next 12 months. USE OF PROCEEDS: The proceeds from the offering will be used for working capital and general corporate purposes.