To: Moominoid who wrote (24568 ) 5/5/1999 12:49:00 AM From: Richard Habib Respond to of 213177
What's In Store For Oracle? Firm Plans New Databases, Interactive Software Date: 5/4/99 Author: Michele Hostetler Everything from interactive television software to a database that looks like a small refrigerator is what Oracle Corp. has in the works for 1999 and beyond. The database king recently unveiled some of its new technology at a conference for customers in San Diego. Some of these products will begin hitting the market this year. One product the company plans to ship is the Oracle 8.i database ''appliance,'' which should hit the market in four weeks, says Mark Jarvis, Oracle vice president of worldwide marketing. It's a bright red computer the size of a bar refrigerator and contains database software. A company plugs it in, flips a switch, and the database is up and running. It's the result of two years' work to make a database simpler and more manageable, Jarvis says. ''We will remove all requirements for a database administrator,'' he said. ''In other words, you just plug it in. It's like plugging in a telephone.'' Oracle can handle database administration from its headquarters, just like a telephone company runs its business, Jarvis says. Dell Computer Corp. and Hewlett- Packard Co. will sell the appliance. And like a toaster, customers can buy a small, medium or large version, Jarvis says. The small ones should start at $5,000, he says. There's more. Oracle plans to offer appliances designed for electronic mail, file servers and Web sites by year's end. The approach is similar to Apple Computer Inc.'s iMac computer. People plug it in and they're on the Internet. And like the iMac, Oracle will sell its boxes in bright colors, Jarvis says. Another new Oracle technology involves making stock trading more vocal. Oracle has worked with Menlo Park, Calif.-based Nuance Communications Inc., a voice recognition firm, for the past year. People can talk to a database instead of typing on a keyboard or punching in numbers on their telephone. ''This is probably going to be a very big area in electronic commerce in the next two years,'' Jarvis said. Charles Schwab Corp. is using this to allow traders access to their accounts over the phone. They can sell and buy stock by simply telling the computer what to do. Software recognizes voice patterns to make the system secure. Stock-trading fees should be a thing of the past in the next three months, Jarvis says. Since more money is in research, financial houses will begin offering free trades this year if clients pay $20 to $30 a month for reports on companies. On another front, television in the United Kingdom has gone interactive. Oracle worked with Rupert Murdoch venture British Interactive Broadcasting for two years to develop a TV system that interacts with a database. Couch potatoes can interact with what a broadcaster puts on a screen - click on a car in an ad and give it a virtual test drive, for example - as well as conduct traditional online business such as banking. Satellite links and telephone lines are used to connect the TV to the database. The system became available in the United Kingdom late last year and is expected to have 1 million subscribers by October, Jarvis says. Oracle first approached U.S. companies but didn't have any takers. ''All of the American cable companies did not believe they could do anything like this because they thought they couldn't use their existing infrastructure,'' Jarvis said.