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To: Sarmad Y. Hermiz who wrote (55246)5/5/1999 8:19:00 AM
From: Glenn D. Rudolph  Respond to of 164684
 
AOL <AOL.N> tests free calls to Internet in UK
LONDON, May 5 (Reuters) - Britain's AOL said on Wednesday it
was testing a new pricing package which gives subscribers free
telephone calls when accessing its Internet service.
AOL, a joint venture between America Online and Germany's
Bertelsmann AG <BTGGga.F>, plans to offer the free calls to
customers paying a monthly fee of 14.99 pounds ($24.4). The
offer is expected to be one of a series of pricing packages to
be tested by AOL.
The move is seen as an attempt to recapture ground lost to
rival service providers such as electrical retailer Dixons'
<DXNS.L> Freeserve. Freeserve is subscription free but customers
do have to pay the cost of local telephone calls connecting them
to the Internet.
Launched only last September, Freeserve is now Britain's
biggest service provider with more than one million subscribers.
AOL has just under 700,00 subscribers in this country.
Underlining fierce competition in the sector, pay TV giant
BSkyB <BSY.L> on Wednesday announced plans to launch its own
free Internet Service Provider -- skynow -- from June 1. The
announcement dented shares in Dixons, which have rocketed since
the successful launch of Freeserve.
Dixon shares were down 4.5 percent or 61p to 1,274p by 1035
GMT while BSkyB, boosted by plans to give away digital TV
decoders to drive take-up of the service, added 41.5p to 583p, a
7.6 percent rise.