(PR NEWSWIRE) ABFG's ArtOnRodeo.com Acquires Rare Snow White and Mickey Mo ABFG's ArtOnRodeo.com Acquires Rare Snow White and Mickey Mouse Cels DEERFIELD BEACH, Fla., May 5 /PRNewswire/ -- American Benefits Group, Inc. (OTC Bulletin Board: ABFG) (ABFG) has acquired two rare framed celluloids that were used in the Walt Disney Productions animated films "Snow White and the Seven Dwarfs" and "The Pointer," starring Mickey Mouse. These framed cells will be auctioned off through ArtOnRodeo.com, a retail e-commerce store of ABFG's Internet Shopping Mall, RodeoIsland.com (www.rodeoisland.com). (Photo: newscom.com ) ( newscom.com ) The first framed celluloid (cel) is an ensemble of 11 cels of Snow White and other characters framed together as one picture. The cels are of the scene of Snow White and forest animals running through the woods. The cels are originals used in the classic 1937 animation "Snow White and the Seven Dwarfs." The framed original cels are complete with a Certificate of Authenticity. They are a select few that have been released to art collectors. The remainder have been destroyed. The second framed cel is an original cel of Mickey Mouse from the 1939 animation "The Pointer." This cel is from the scene where Hunter Mickey Mouse attempts to calm the angry Bear he inadvertently wakened believing the Bear was Pluto! This framed original cel is also complete with a Certificate of Authenticity. It is also one of a select few that have been released to art collectors. The remainder have been destroyed. A celluloid (cel) is a painting that is made for each slight movement of the action of a character in a Walt Disney Production animated picture. These celluloid paintings are then photographed in succession over master backgrounds producing on the motion picture numerous pictures, each with its minute change in movement. These, when projected on the screen in rapid succession, create the illusion of motion. Celluloid paintings are the final step in the creation of a Walt Disney animated picture. They are preceded by stock sketches wherein the artists express their first creative ideas by the animation drawings, which give life and movement to the characters. Walt Disney original cels are included in the collections of many important Museums and private collections including Metropolitan Museum of Art, New York; Museum of Modern Art, New York; Cleveland Museum of Art; Toledo Museum of Art; etc. "We are very pleased to have acquired such very rare pieces of art. The search, location and successful acquisition of such pieces of art is another indication of the determination and dedication of ABFG staff. We have an excellent team of store managers who are goal oriented and are extremely dedicated to developing their stores to be the best in the World," stated ABFG President and CEO, Jerry G. Mikolajczyk. ABFG held their regular "live" Internet broadcast on April 29, 1999 at 4:00 PM EDT. The highlights of the broadcast were: * Interview with Mr. Nadre Davani, of Virtual Image, discussing the RodeoIsland.com website construction and the future of the 3D. Future developments include developing the mall to be a visual experience for the shopper such as day and night settings, sunset off the dock, shopping on the dockside, Motor City, sunset Boulevard. * Interview with Mr. Michael Iorlano, of Video Direct. Michael discussed the development of the e-commerce stores in the mall, RodeoIsland.com and the ongoing development of increasing product lines and developments of new facets of the RodeoIsland, such as the development of the arcade for children. * Interview with Mr. Dan L. Forigo, Store Manager of ArtOnRodeo.com. Dan announced the acquisition of the 2 framed cels of Snow White and the Seven Dwarfs and of Mickey Mouse from the animation "The Pointer". Dan discussed further developments in the acquisition of Mohammed Ali autographed prints and Wayne Gretzky autographed memorabilia. This is one of a series of Press Releases informing ABFG's shareholders of the progress and implementation of the Company's established business plan prior to its full technical briefing scheduled for mid May. NOTE: Snow White and the Seven Dwarfs, Snow White, Mickey Mouse, Pluto and The Pointer as well as the illiustrations of Snow White and of Mickey Mouse are copyrights of The Walt Disney Company. For further information on this news release or on the Company, please contact: Jerry G. Mikolajczyk, President & CEO, or Kelly Kellner, Investor Relations Telephone number: 888-533-4555 Toll Free Fax number 877-305-4171 Info@abfg.com www.abfg.com This press release contains forward-looking information within the meaning of section 27A of the securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, we claim the protection of the safe harbor for forward-looking statements provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Such forward looking- statements by definition involve risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from the future results, performance or achievements expressed or implied by such forward-looking statements. In particular, there is no assurance that reserves, production, pricing levels or other factors pertaining to the mining, manufacturing and retail operations will be sustained at the expected rates or levels over time. Discussions of factors, which may affect future results, are contained in our recent filings. Under no circumstances does this Press Release constitute an offer to sell or a solicitation of an offer to buy the securities of the company described in this Press Release in which such offer, solicitation or sale of securities would be unlawful prior to registration, qualification or filing under the securities laws of any jurisdiction. SOURCE American Benefits Group, Inc. -0- 05/05/99 /CONTACT: Jerry G. Mikolajczyk, President & CEO, or Kelly Kellner, Investor Relations, both of American Benefits Group, Inc., 888-533-4555, fax 877-305-4171, or Info@abfg.com/ /Photo: newscom.com newscom.com or NewsCom, 213-237-5431/ /Web site: rodeoisland.com abfg.com (ABFG) CO: American Benefits Group, Inc.; Walt Disney Company ST: Florida, California IN: MLM REA ENT SU: *** end of story *** |