To: Brasco One  who wrote (54 ) 5/11/1999 7:20:00 PM From: Glenn Petersen     Respond to    of 82  
The WOWFactor site is scheduled to debut on May 26, 1999 and FCCN has closed on their acquisition of channeliShop.biz.yahoo.com  Tuesday May 11, 3:21 pm Eastern Time Company Press Release Frontline Communications Acquires Channel iShop, a Shopping Network of  "Vertical Portals" Channel iShop to rollout online shopping destinations, including  iShopBeverlyHills.com -- providing a comprehensive gateway to the  world's leading retailers PEARL RIVER, N.Y.--(BUSINESS WIRE)--May 11, 1999-- Frontline Communications Corp., a Full Service Regional ISP and National E-Commerce Company, (Nasdaq: FCCN - news) today announced that it has closed its' acquisition of channel iShop, a Shopping Internetwork(TM) headquartered in Los Angeles, California. According to the announcement by Frontline President and CEO, Stephen J. Cole-Hatchard, channel iShop's flagship shopping destination, iShopBeverlyHills.com(TM) and their other 40+ shopping sites will complement the services of Frontline's WOWFactor.(TM) WOWFactor, an Ecommerce company developed for women-owned businesses, is scheduled to launch on May 26, 1999.  ''Channel iShop has created an innovative approach toonline shopping,'' said Cole-Hatchard. ''Frontline is eager to incorporate the company's concept and program into our national Ecommerce business.'' Brett Holmes, President and Founder of channel iShop, will join Frontline as Director of Ecommerce publicity, and will manage Frontline's West coast office.  ''With Frontline's leadership, technical backbone and growing subscriber base, channel iShop will have an advantage entering the marketplace,'' said Holmes. ''The company's emphasis will be placed on quality of retailers and the overall visitor experience rather than attempting to become an 'all-things-to-all-people' shopping mall. I'm confident that channel iShop will become the new benchmark for measuring online shopping experiences.''  About Frontline Communications Corporation:  Founded in 1995, Frontline Communications Corporation provides ''Effortless e-commerce and Internet access''(TM). Frontline provides Internet access and services to subscribers throughout the Northeastern United States, currently pursuing an acquisition or ''roll up'' strategy to provide extensive e-commerce services as well.  About channeliShop.com:  ChanneliShop.com is operated by Brett Holmes, former president ofan Ecommerce consulting group in Los Angeles, California. ChanneliShop.com is focused on growing in a fast-forward, creative, yet measured, manner - always focusing on the wants and needs of the customer.'' The company's flagship site, iShopBeverlyHills.com is scheduled to launch in the fall, and will include a myriad of premier retail destinations as well as a ''personal shopper.''  The statements which are not historical facts contained in this press  release are forward looking statements that involve risks and  uncertainties, including but not limited to, changes in the market for  Internet services, regulatory and technological changes, economic  factors, increased competition, and the nature of supplier of customer  arrangements which become available to the Company in the future. The  Company's actual results may differ materially from the results  discussed in any forward-looking statement.  ------------------------------------------------------------------------ Contact:       Investor Relations      Lee Skoblow, 914/623-8553      Fax: (914) 623-8669      Investinfo@fcc.net