To: gizmo&jack who wrote (460 ) 5/10/1999 10:43:00 AM From: Dave Gore Respond to of 689
UPDATE: sen1.com the real website is under development in the background, but these are the major players linked with IHTL Indy on schedule, says Scott Flynn WINTER PARK, FLA. (May 6) BUSINESS WIRE -May 6, 1999--Innovative Holdings & Technologies, Inc.(OTC/BB: IHTL) has signed a letter of intent with Elite Sports Marketing, Toronto, Canada, to become the official retail marketer and merchandiser for the new sen1.com (Sports Entertainment Network 1.com) worldwide Internet sports network currently under development. Elite Sports Marketing is the exclusive supplier of teamwear and merchandise for Formula One's Team Arrows, and the legendary Formula One Team Lotus. Formula One is the largest motorsports venue in the world, dwarfing all North American motorsports including NASCAR, CART, and the PEP Boys Indy Racing League combined, boasting a total annual audience of 55.2 billion. "A key component in successfully branding the sen1.com Internet sports network is Elite Sports Marketing's ability to create a complete line of associated apparel and merchandise", said Helmut Wyzisk, Chairman and President of Innovative Holdings & Technologies, Inc. "Elite Sports Marketing will be handling all aspects of sen1.com's retail sales and merchandising", Wyzisk added. "In addition to our branded merchandise, Elite will be involved with licensing and developing cross-marketing relationships with major sports venues worldwide. This merchandise will be sold via e-commerce on sen1.com and through other retail channels that will be created for us. Worldwide sports merchandising is a multi-billion dollar business and Elite's extensive experience in this marketplace will enable sen1.com to capitalize on it in a big way."