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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: Rande Is who wrote (6282)	5/6/1999 9:49:00 AM
From: BANCHEE	Read Replies (1) \| Respond to of 57584

Rande PRFM....Starting to smell better....... 05/06 09:43 Perfumania, Inc. Reports Fifth Consecutive Month of Revenue and Comparable Store Sales Increases MIAMI (May 6) BUSINESS WIRE -May 6, 1999-- Company Reports 13% increase in Sales for the 3 month period Perfumania (NASDAQ: PRFM), the nation's largest perfumery chain, announced today that revenues increased by 9 percent for the month of April. The Company also announced that comparable retail store sales for the month of April increased 1 percent over sales of April 1998. This marks the fifth consecutive month of increased same store sales. Total retail sales for April 1999 were $8,684,228, a 9 percent increase over total retail sales of $7,995,507, reported in April 1998. In addition, Perfumania reported that first quarter revenues increased by 13% and comparable store sales also increased by 3% over the same period last year. Ilia Lekach, Chairman and Chief Executive Officer of Perfumania, said, "We are pleased to report another month of increased revenues, comparable store sales and gross margins. The continuing sales increases, coupled with the consolidation and cost cutting efforts, confirm the success of our corporate strategy directed at returning retail operations to profitability this year." Mr. Lekach added, "Our stepped up marketing campaign has greatly contributed to our success. Most recently, Perfumania signed an exclusive licensing agreement to develop and market a new fragrance with WCW (World Championship Wrestling), a Time Warner Company (NYSE: TWX). The new fragrance will be cross marketed between Perfumania, its webstore and the WCW's 35 million loyal fans." Perfumania, Inc. is a leading specialty retailer and wholesale distributor of a wide range of brand name and designer fragrances with some $180 million in annual sales. The Company operates a chain of 288 retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form SB-2. This release is available on the KCSA Worldwide website at www.kcsa.com -0- kam/ny@ CONTACT: PERFUMANIA, INC. Ilia Lekach 305/889-1520 or KCSA Joseph A. Mansi/Mark Schwartz 212/896-1205/212/896-1220 212/697-0910 (fax) Jmansi@kcsa.com/mschwartz@kcsa.com www.kcsa.com KEYWORD: FLORIDA NEW YORK INDUSTRY KEYWORD: CHEMICALS/PLASTICS RETAIL Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com