SPLN
SPLN
May 06, 1999
SportsLine USA Launches WrestleLine.com; SportsLine Enters Into Agreement with H & S Media, Publisher of WOW Magazine
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FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--May 6, 1999--SportsLine USA, Inc. (Nasdaq:SPLN), publisher of CBS SportsLine (http://cbs.sportsline.com), today announced it has signed an agreement with H & S Media, Inc., publisher of World of Wrestling (WOW) Magazine, to produce a comprehensive Web site for professional wrestling.
SportsLine USA will produce and host the newly launched WrestleLine site, (www.WrestleLine.com), which will become the online home of WOW Magazine, licensing exclusive content from wrestling's premier monthly publication. WOW Magazine debuted in March with a circulation of 400,000. The site will feature extensive content on wrestling's most popular promotions, including the World Wrestling Federation, World Championship Wrestling and Extreme Championship Wrestling and offer a host of wrestling merchandise. As part of the agreement, SportsLine USA and H & S Media will share revenues derived from advertising and merchandise sales generated on the WrestleLine site.
With wrestling's fan base estimated at 35 million people, Entertainment Weekly reported that between 1997 and 1998, WWF broadcasts on the USA Network have experienced a 156 percent increase in ratings among viewers with four or more years of college, while the ratings among households with incomes of $50,000 or more have increased by 111 percent.
"Today's wrestling fans are a passionate audience," said Michael Levy, president and CEO of SportsLine USA. "Our relationship with WOW Magazine and H & S Media delivers that audience to the WrestleLine site. As is our goal with all of our products, we intend to provide wrestling fans with the highest quality content packaged with the most coveted merchandise on the web. This relationship will help us accomplish that objective."
"We're excited to be working with SportsLine to bring exciting new wrestling content to the online audience," said Michael Meyers, executive vice president and publisher of H & S Media. "The fanatical wrestling audience will benefit from SportsLine's ability to create a high-quality content web site that caters to their interests."
About SportsLine USA, Inc.
SportsLine USA, Inc. (Nasdaq:SPLN) is a leading Internet-based sports media company that provides branded, interactive information and programming as well as merchandise to sports enthusiasts worldwide. The publisher of CBS SportsLine (http://cbs.sportsline.com), SportsLine USA's content includes more than 400,000 pages of multimedia sports information, entertainment and merchandise, covering all major professional, collegiate and international sports with exclusive content from sports teams, organizations and superstars such as Michael Jordan, Tiger Woods and Shaquille O'Neal. The Sports Store (www.TheSportsStore.com) is SportsLine USA's electronic commerce arena offering a unique collection of sports-related merchandise, memorabilia and licensed products. In 1998, the Company acquired two golf-related properties, GolfWeb (www.golfweb.com) the Internet's premier golf site, and International Golf Outlet (www.igogolf.com), a leading Internet retailer of fine golf products and equipment. SportsLine USA was founded in 1994, and its flagship Internet sports service was renamed CBS SportsLine in March of 1997 as part of an exclusive five-year promotional and content agreement with CBS Corporation, which has been extended through 2006.
CONTACT: SportsLine USA, Inc., Fort Lauderdale
Larry Wahl, 954/351-2120, ext. 7225
or
Kathy Bradley, 954/351-2120, ext. 7519
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