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Technology Stocks : RealNetworks (NASDAQ:RNWK) -- Ignore unavailable to you. Want to Upgrade?


To: neverenough who wrote (3137)5/6/1999 9:58:00 PM
From: Jenne  Respond to of 5843
 
INTEL: RealNetworks teams with Intel to deliver first streaming 3-D solution for fonts & effects
M2 COMMUNICATIONS - May 06, 1999 21:35
MAY 6, 1999, M2 Communications - SAN FRANCISCO -- RealNetworks Conference & Exhibition '99 - RealNetworks, Inc. (Nasdaq: RNWK) and Intel Corporation today announced they have teamed to deliver RealText 3D, a low-bandwidth, client-based solution for creating 3-D text with animation and interesting visual effects such as twists, melts, fades and wipes. RealText 3D messages load quickly and produce text messages that are visually more appealing and maintain the web site visitor's attention.

RealNetworks has licensed and will offer the Web Design Effects (WDE) Software from Intel Architecture Labs (IAL) as a plug-in to RealPlayer G2. This technology provides developers with an easy way to deliver streaming 3-D graphics along with other multimedia content to create compelling SMIL (Synchronized Multimedia Integration Language)-based Web multimedia.

"The combination of this 3-D technology with RealPlayer G2, allows developers easily to use eye-catching effects on their web sites," said David P. Ryan, director of marketing for the Intel Architecture Labs. "Our work with RealNetworks is a part of our ongoing effort to accelerate industry delivery of a more compelling Internet experience."

"We are extremely pleased that Intel has chosen to work with RealNetworks, enabling a new range of experiences for the more than 60 million registered users of RealPlayer," said Ben Rotholtz, general manager, Systems & Tools, RealNetworks, Inc. "The integration of rich 3-D capabilities with SMIL-based streaming media in RealSystem G2 provides an exciting new dimension to the Internet broadcasting experience."

About RealText 3D

Content using 3-D has not been used widely on the Internet because the large file size of 3-D models typically results in long downloads. RealText 3D eliminates this problem by creating the model on the client and limiting the amount of information that must be downloaded. The XML-based extensions utilize the power of the client's processor to produce high quality 3-D text effects and animations, using negligible amounts of bandwidth to transfer the information.

RealText 3D energizes text messages and adds excitement to RealPlayer SMIL- based content with scalable low-bandwidth features. The technology, available through the RealPlayer G2 AutoUpdate, provides 3-D text with True Type* font support, background color, lighting, animation, effects and transitions. This content is streamed via a RealNetworks-based server with the RealText3D server component. A content developer kit, which includes a step-by-step manual that teaches Web authors how to use the custom extensions to XML, as well as samples and templates is also available from RealNetworks.

The client plug-in, Content Developer Kit and server component are available as a free download from www.real.com/products/index.html.

About RealNetworks

RealNetworks, Inc. (Nasdaq: "RNWK"), based in Seattle, Wash., is the recognized leader in the streaming media market. It develops and markets software products and services designed to enable users of personal computers and other consumer electronic devices to send and receive audio, video and other multimedia services using the Web. RealNetworks can be found on the World Wide Web at www.real.com.



To: neverenough who wrote (3137)5/7/1999 1:05:00 AM
From: DaYooper  Read Replies (1) | Respond to of 5843
 
Steve Harmon (aka "the internet stock guru") appears to be viewing RNWK more positively recently. He posted this tonight in response to a question on which audio format would win out:

From: steve harmon - analyst Thursday, May 6 1999 7:42PM ET
Reply # of 1514

audio formats - mp3 has the users, which to me is what matters most

the music industry, lawyers, and copyright aficianados may favor other formats but mp3 wins so far

a better play though may be in music service firms rather than music technology firms

realnetworks (nasdaq:rnwk)is embracing the gamut of formats, leveraging its 50-million plus installed base

Last February, Harmon gave his overall evaluation of the RNWK model. Since then, as we all know, RNWK has been moving closer to the "service" business that he describes. His remarks follow just for perspective. Not meant to restart any MSFT vs. RNWK debate, please.

To: DaYooper (216 )
From: steve harmon - analyst Wednesday, Feb 17 1999 3:15AM ET
Reply # of 1515

software licensing is a good model but firms like broadcast.com, yahoo, excite, lycos have proven that providing a service matters more than software

the inherent weakness in being a software company is microsoft crushing you

ironically it may be harder for any giant to crush a service
with a service microsoft's edge isn't as good as with software
software relies on the OS more while services are open to internet protocols

the new OS is the Internet itself, every link on every home page or Web site is the code for this new OS

being a service company allows you to grow not based on technology investment internally but by the investment of others to make better internet server software

said another way, a small company cannot compete in the software business if the giants want that space -- microsoft wants the multimedia streaming media space, that's what windows media player is all about

but microsoft had to buy into msnbc and the cable firms it invested in since they were based on programming and brands, in some cases, brands stronger than microsoft

microsoft understands software but not media

the internet is more media like than software like, the experience itself of using the internet is more valuable (in my view) than the technology behind it

just as watching tv -- the superbowl for example -- costs several $million for an ad. what's changed technologically between superbowl sunday and the sunday before or after it? nothing. you're watching the same tv with the same technology behind it

the programming, brands and context make superbowl sunday more valuable

this is a service and shows how 'service' is more valuable than technology

i believe service wins, that's why yahoo has done so well, and amazon, and ebay, and earthlink and mindspring

that's also why netscape ended up losing the internet game -- it thought of itself as a 'software' company and played according to microsoft's rules: code warriors, browser-a-browser, server-a-server, mano-a-mano

service wins in my book