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To: jbe who wrote (36945)	5/7/1999 12:35:00 AM
From: E	Read Replies (1) \| Respond to of 108807

<<Can there be such a thing as a purely commercial culture? Interesting question, I think.>> Never gave it a moment's thought, but sure, why not? ("Purely" I omit, that makes anything a non question.) Unless you want to compose a definition of 'culture' that preludes it. Nothing could be 'purely' commercial, in any case; and no culture could be 'purely' non commercial. I'm such a Marxist in my worldview.

To: jbe who wrote (36945)	5/7/1999 12:37:00 AM
From: epicure	Read Replies (1) \| Respond to of 108807

Absolutely, commercials are more and more powerful - after all look at all the product tie ins and placements in both TV shows and movies. Add to that that certain commercials ARE entertaining and achieve cultural icon stature (Do you remember those coke commercials using the lyrics to "I'd like to teach the world to sing"? Or how about "Got Milk"? Or "Where's the Beef?", or that brilliant 1984 commercial Apple did- that was fantastic )

To: jbe who wrote (36945)	5/7/1999 7:46:00 PM
From: The Philosopher	Respond to of 108807

Can there be such a thing as a purely commercial culture? First, how do you define that? Everything commercial? I think not. People will still fall in love for the most noncommercial reasons, will still get together and party and gossip even when no money is involved. What do you do with religious ceremonies, which are hardly "purely" commercial (the church needs money to survive, but has other motivators also). What about amateur theatricals? I went just last week to a local play put on entirely by volunteer cast and production people -- they had to charge to pay for the costumes, lights and heat, etc., but certainly not purely commercial. When I was young I was involved in a lot of dance performances which we did purely for fun, strictly amateur. I think that will always happen -- even in the POW camps of WWII the prisoners were putting on amateur theatricals. Unless you define a "purely commercial culture" in some strange way, I think no.