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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: WebDrone who wrote (24642)	5/7/1999 4:03:00 PM
From: BillHoo	Respond to of 213177

<<Take each system home. See how long it takes a non-computer savvy person to hook up each system.>> Sounds like something that would make a great billboard VISUAL: Tight shot of a box filled with "PC Junk" being carried away. Lots of white space to the right. Headline in white space to the right: "If it doesn't work, take it back and get an iMac." Can you imagine what that would do to computer stores if they suddenly got scads of returns and orders for iMacs? Most people don't even consider returning the thang. They don't want to lose face or look stupid to the slack jawed store clerk. This ad would tell the consumer, "There's nothing wrong with you. It's ok to take back junky PC equipment to the store." -Bill_H