To: Rande Is who wrote (6435 ) 5/8/1999 2:11:00 PM From: D. K. G. Read Replies (1) | Respond to of 57584
Rande, to any content provider the protection of your content over whatever medium you distribute is of paramount importance. Marcovision (MVSN) is a company involved in the copyright protection of DVD, CD-ROM and other assorted digital audio and video formats: macrovision.com (See also macrovision.com ) MVSN is not a cheap stock, however it has had a consistent record of beating estimates and is not widely followed by the street. Suggest to me what analysts that do cover the stock have not got their arms around it yet. biz.yahoo.com There is still greater potential as more and more content providers move to secure their content. You are already aware of the potential growth DVD and other digital media have in store: sec.gov DVD hardware and media became commercially available in the United States in 1997, and approximately 1.4 million DVD players had been shipped by manufacturers as of December 31, 1998. The introduction of DVDs presents serious concerns to the studios. Without effective copy protection, any one of the approximately 450 million VCRs throughout the world, when combined with a DVD player, can make unlimited videocassette copies of a non-copy protected DVD that are nearly equal in quality to a professionally prerecorded videocassette. Because of their superior picture quality, lower manufacturing cost, relative ease of use and smaller size, DVDs are expected to supplant videocassettes over time as the preferred home video distribution medium. As a result, the need for reliable copy protection is expected to become more important as DVDs become more readily available. ----------------------------------------------- Copyright protection is even more of a necessity now that one can download music and video from the Internet itself. This is a big threat to the established media companies. It cuts into the tradition distribution channels they are used to dealing in and undermines their power. As you are familiar with the industry, once established as *stars* some artists have gone to on to found their own labels and soon they can distribute their own content. Some already have. Correct me if I'm wrong but the big reason artists sign on to a big label is so that their content can be effectively distributed (marketing, manufacturing etc.). As a consumer I welcome this open trend. I look forward to the day I can select particular songs I like w/o paying for the whole album, downloading it from the internet and customizing my own playlist. The traditional analog business model is going to change to a great degree in the coming years. If I were an entertainment exec I'd be very concerned and looking for ways to adapt. Waging a pitch battle over VCR copyrights like they did a decade ago is not going to work in this new format. MP3 battle is the same old song redherring.com Players line up for battle over online music industry redherring.com HARD DAY'S NIGHT The music industry is struggling to adapt to the Internet. redherring.com Let me just add that while MVSN will benefit from the devolution of distribution it by no means ensures that their model of safeguarding copyrights will. MusicMarc Unveils End-All Security Solution to Digital Distribution of biz.yahoo.com respectfully submitted, dkg