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Technology Stocks : How high will Microsoft fly? -- Ignore unavailable to you. Want to Upgrade?


To: John Carpenter who wrote (22349)5/7/1999 6:43:00 PM
From: johnd  Read Replies (3) | Respond to of 74651
 
MSN strategy inputs:
(a) Do good - distribute 45 million CDs to US households right
away offer 3 months free and then $9.99 for one year.
(b) Push MSN - ISP like hell through marketing.
(c) Offer best quality service and content on MSN
(d) Do it now, before it is too late



To: John Carpenter who wrote (22349)5/8/1999 4:58:00 PM
From: Just_Observing  Read Replies (1) | Respond to of 74651
 
In the UK, the free ISPs are dominating. May not be a bad idea for MSN to go free. Here are the details:

Quoting from the BBC -
"Free ISPs give UK the lead
1 in 2 home PCs have Net access in the UK, 1 in 4 in France "
By Internet Correspondent Chris Nuttall

>>
"Free Internet access has really boosted the UK market compared to the rest of Europe," said Datamonitor consultant Stephen Adshead, referring to the impact of Dixons' freeserve and its imitators.

The survey, which interviewed 12,500 consumers in five countries in March and April, also suggested Net users were not using freeserve as a second ISP (Internet Service Provider) to complement their traditional service provider.

Seventy-six per cent of freeserve users were members of only that service, compared to 74% unique users for the next-largest ISP, AOL. And 92% of freeserve's users were satisfied customers compared to 90% at AOL.
<<

news.bbc.co.uk



To: John Carpenter who wrote (22349)5/8/1999 10:34:00 PM
From: blankmind  Read Replies (1) | Respond to of 74651
 
- Why doesn't Microsoft lower the MSN connection fee to like $10/month; and put the sign up materials with the Win98?

- b/c you're right, Microsoft could definitely be doing more to obtain customers over AOL



To: John Carpenter who wrote (22349)5/9/1999 5:44:00 AM
From: dumbmoney  Read Replies (1) | Respond to of 74651
 
This is really a battle for MSFT's survival. If MSFT
doesn't take this action, AOL's market capitalization
may exceed MSFT's early next century.


That's a stretch. In the future, why would anyone choose AOL when you can get high-speed access from AT&T (cable) or one of the Baby Bells? AOL's core business is about to disappear.

Microsoft doesn't need to be in the ISP business. It's just a marketing tool, which can be discarded when it is no longer useful.