To: rupert1 who wrote (60832 ) 5/7/1999 9:52:00 PM From: Elwood P. Dowd Read Replies (1) | Respond to of 97611
Compaq expected to cut distributor ranks By Bloomberg News Special to CNET News.com May 7, 1999, 5:10 p.m. PT HOUSTON--Compaq Computer is expected to cut the number of distributors that sell its products to about four from as many as 40 to curb costs and manage inventory, analysts said. The move, the first big decision by chairman Ben Rosen since he ousted chief executive Eckhard Pfeiffer last month, could come as early as Monday, said analyst Kurt King of NationsBanc Montgomery Securities. Compaq's partners are likely to be Ingram Micro, Tech Data, Merisel, and CompuCom Systems, said analyst Ashok Kumar of US Bancorp Piper Jaffray. Compaq wants to winnow the companies that distribute its PCs because it's too difficult to control inventory, gauge demand, and keep costs down with dozens of disparate sellers. In exchange for giving a handful of companies more sales, Compaq likely will seek better terms from its remaining partners. "They'll have control of what demand and inventory look like and they'll get cost savings," said Kumar, who rates Compaq "buy." Do you want to know more? View story in The Big Picture Go to Message Boards Search News.com Compaq has struggled with slowing sales, lower earnings, and a cost structure that made it difficult to compete with No. 1 PC direct seller Dell Computer. Dell builds its machines to a customer's order, helping it hold down its parts inventory and benefit when costs fall, as they typically do in the PC industry. Compaq's problems, exacerbated by a first-quarter profit shortfall and a 40 percent plunge in its stock price this year, led to Pfeiffer's dismissal April 18. "Compaq has been in discussions with our U.S. channel partners to maximize our distribution model. We expect these discussions to lead to refinements in the model," said Compaq spokesman Jim Finlaw. He said the company expects to make an announcement early next week. Ingram Micro and Tech Data already make Compaq's Prosignia products for small and medium-sized businesses and build some others at Compaq's headquarters in Houston. Merisel also works with Compaq to build some machines on site. "Compaq's job of managing distribution will become a lot simpler," said Montgomery's King, who rates Compaq "buy." Compaq is also likely to reduce the amount of price protection it gives to distributors, analysts said. When a computer is sold through a distributor, the manufacturer often guarantees that if prices fall before the machine is sold, it will make up the difference. That makes it difficult to compete with PC makers like Dell, which carry only days of inventory and don't have to offer any price protection. Computer prices can fall as much as 1 percent a week while sitting on warehouse shelves. So-called co-location helps because it means distributors take on more of the assembly tasks, putting the boxes together quickly as the main parts come off Compaq's manufacturing lines. It also lets them build machines as orders come in, which means lower inventory. Other computer-related companies already have made similar moves in consolidating distributors. Apple Computer cut the number of distributors from five to two and Seagate Technology, the world's largest disk drive maker, winnowed its distributors to five from about 12. Copyright 1999, Bloomberg L.P. All Rights Reserved. Front door | Enterprise Computing | E-Commerce | Communications | The Net | Personal Technology | Services and Consulting | Year 2000 | CNET Investor | CNET Radio | Perspectives | Rumor Mill | One Week View