To: Terry W Weaver who wrote (8204 ) 5/8/1999 1:22:00 PM From: Lee Konkel Read Replies (1) | Respond to of 17679
Terry,<<I would like to think that Ampex would be partnering with a major player that already has Broadband infrastructure in place or "nearly" in place. It's my understanding that studio left and studio right are being built as we speak.>> Some excerpts from the April 26 letter from Bramson. “Many individuals and companies believe that the key to success in Internet video is the availability of high speed (broadband) Internet access because, until then, the network cannot deliver acceptable video. We think that streaming software is the real revolution because it delivers video today whereas broadband delivery is primarily an evolution that will make the video look better over time.” It would appear from that statement that he isn't looking to partner or pursue the broadband approach. Also, he goes on to say.... “Proper targeting of Internet video markets will be important, as will economies of scale in certain areas. Our strategy is to target relatively small groups of highly interested consumers, to assemble a large number of such groups and to reach them through web narrowcasting. In this way we can justify an organization to produce, brand and market our collective content on a major scale. Finally, and importantly, we foresee an opportunity to use Ampex Data Systems' and MicroNet's image storage expertise to archive all of our material, thereby building a content library that will have long-term value, much as television, film and information libraries do today.” As to what he (Bramson) thinks may be the most important option he has on his plate: “Our strategic interest in Reiter stems from the possibility that e-commerce will be the most important source of profit on the Internet, and that it could be useful to have in-house expertise in this field. Our initial investment represented 20% of Reiter's stock with an option to acquire a majority. We will be exercising this option after the end of the first quarter and Reiter will become a majority-owned subsidiary of Ampex at that point.” My gut feeling now (after re-reading the 4/26/99 letter)is that none of the current investments will be taken to IPO this year. I think that Ampex will exercise their options to aquire the majority stake in all of them this year and then try to integrate them into a turnkey type package. Reiter for e-commerce as quoted above. TV onthe Web: "...provides special interest web video "channels" for sponsors that are primarily business-to-business oriented. It is a full service operation that can provide services ranging from production and web distribution to live webcasts and advertising sales.” AENTV: "...is among the more successful on-demand streaming video web sites. It produces and aggregates content that is generally entertainment oriented and consumer focused ." I form my opinion based on further statements from Bramson, in particular... "Additionally, while we currently have the financial resources to pursue the Internet video market, the costs of so doing will be high for some considerable period. Accordingly, I want to make you aware that while we may be profitable in one or more quarters of 1999, I expect that in several quarters and for the year as a whole we will probably report a loss. " This indicated to me that he isn't looking (at least at the time he wrote the letter) for any more outside cash. He has his building blocks and now he needs to get them in place. Lee