To: Dave Gore who wrote (124 ) 5/9/1999 1:30:00 PM From: Mike Perras Read Replies (1) | Respond to of 720
Re Dell in China: ROUND ROCK, TEXAS, Aug. 20, 1998 -- Dell Computer Corporation (Nasdaq:DELL), the world's leading direct computer systems company, announced today it will begin direct sales and technical-support operations in nine metropolitan areas of China, including Beijing, Shanghai, Guangzhou and Xiamen. "China is an important market for Dell, now and in the future. By going direct, we're giving Chinese customers a new and simpler way to buy computers directly from a company that designs and builds relevant, leading-edge systems," said John Legere, president, Dell Asia-Pacific. Dell also said it is beginning direct sales in China through its Internet on-line store in both English and Chinese. Dell expects the computer-systems market in China to grow strongly, pushed by relatively low current penetration, continued investments by global multinational companies and prospects for long-term economic progress. According to industry analysts, sales of systems in China will more than triple by the year 2002, to 10.6 million units annually, making it the largest market and one of the fastest growing in Asia-Pacific. IDC forecasts a compound annual growth rate of nearly 30 percent over the next five years. Dell will provide service to the Chinese market through its new integrated sales and manufacturing facility and customer call center in the southern coastal city of Xiamen in Fujian Province. Modeled on Dell's successful Asia-Pacific Customer Center in Penang, Malaysia, the 135,000 square-foot China Customer Center has already begun operations and will initially employ 200 people. The center manufactures systems and provides sales, service and technical support for customers in the Chinese market. Dell's Asia-Pacific operations, with headquarters in Hong Kong, currently covers markets such as Australia, India, Indonesia, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan and Thailand. Dell opened its 238,000 square-foot Asia/Pacific manufacturing facility in Penang in January 1996.