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Non-Tech : Barnes & Noble (BKS) -- Ignore unavailable to you. Want to Upgrade?

To: Daskin who wrote (1039)	5/10/1999 3:46:00 AM
From: Glenn Petersen	Respond to of 1691

I agree with you that BKS is only a short term play. Unfortunately, there is a limit to the hype on this one. In my preceding post, I have tried to define some valuation parameters. No purpose is served through self delusion, right? I don't know how they accounted for the promotion expense. I would think that they would have to spread it over the term of the contract. If I get a chance tomorrow, I will take another look at the S-1. BNBN is probably going to spend most of that $300 MM on marketing and it is going to be years before they will be able to turn a profit.