To: Turs who wrote (593 ) 5/10/1999 3:18:00 PM From: Mitch Vine Read Replies (1) | Respond to of 627
AMEN Buy Recommendation - $ 42 target price in 12 months Crosswalk.Com, Inc. Rated ''Buy'' on Initial Recommendation By Pennsylvania Merchant Group - First Analytical Coverage; 12-Month Price Target: $42.00 - - Company Recently Changed Name from DIDAX, Inc. - CHANTILLY, Va., May 10 /PRNewswire/ -- Crosswalk.Com, Inc. (Nasdaq: AMEN) (formerly known as DIDAX, Inc.) said today that Pennsylvania Merchant Group has initiated analytical coverage on the Company with a "Buy" recommendation and a 12-month price target of 42.00. Crosswalk.com is the leading online Christian community and web portal. Pennsylvania Merchant Group is an investment banking, brokerage and asset management firm based in the Philadelphia area. The author of the report, analyst Richard Sherman projected revenue of 7.8 million in 1999, compared to 1.1 million reported in 1998. He also projects that revenue will grow to 86.4 million in 2002, at which time he projects that the company will report its first profitable year. Sherman's projections for 1999 are based on a rapid growth in the company's membership base, a significant increase in channels, and a growth in penetration among online Christians from less than 1 in 1998 to nearly 3 in 1999. The full report includes a comprehensive analysis of the company, its management, services and strategy, risk factors, and a full financial model. Crosswalk.com(TM) (www.crosswalk.com) generates revenues through the sale of sponsorships and advertising the online retailing of Christian and family- friendly products manufactured or developed by others (music, books, apparel, gifts, etc.) commissions and referral fees from co-marketing relationships subscription based services memberships in affinity marketing programs (affording participants price discounts and other benefits of group purchasing power) and, to a lesser extent, by providing technology services to various Christian organizations. See this link: biz.yahoo.com