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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Richard Habib who wrote (24722)	5/10/1999 3:43:00 PM
From: J R KARY	Read Replies (1) \| Respond to of 213181

Probably why you wisely bought July calls Rich , Memorial Day Sale ? Can't help but wonder about a iMAC sale as Sears loves those long weekends . Just hope Sears learned a bit from its unhappy go around with IBM . You should THIMK about the thrill of holding AAPL shares even if Mr J doesn't show up for CNBC interviews . Bet J is pissed because nobody covered his Pixar movie announcement last week . Cheers again; Jim K.

To: Richard Habib who wrote (24722)	5/10/1999 4:42:00 PM
From: HerbVic	Respond to of 213181

If the individual Sears stores takes the computer seriously, the "first-time" and "converts" numbers should improve dramatically from the base of 32% and 11% respectively. The problem with Sears and computers is that computers are lumped into the electronics departments. There, commissioned sales staff feel uncomfortable spending valuable time with customers on anything that requires the illusion of knowledgeability on their part. They would much rather deal with stereos and TV's, where the purchase decision is simply based on easy to relate price and feature sets. But should Apple runs a spiff promo, they will fall all over themselves to learn a few sell triggering sound bites and will use them vigorously. HerbVic