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To: Maurice Winn who wrote (4516)5/10/1999 5:42:00 PM
From: djane  Read Replies (1) | Respond to of 29987
 
*Ginn says wireless is ‘bigger than the Internet'


May 10, 1999


By Heather Forsgren Weaver

WASHINGTON—At a time when all the rage on Wall Street is about
the Internet, a CEO of a major wireless company contends wireless is
bigger.

Speaking at a luncheon sponsored by the American Enterprise Institute,
Sam Ginn, chairman and chief executive of AirTouch Communications
Inc., said, ‘‘Wireless is in 110 countries [while] the Internet is in roughly
10 countries. From almost every perspective, wireless [is bigger than the
Internet] ... I don't think it is a perception widely held, particularly around
Wall Street.''


That isn't to say that Ginn doesn't like the Internet; he does. He just
believes instead of accessing the Internet by a personal computer, people
should access the Internet from a wireless phone. While e-mail retrieval
and other short text messaging services occur today, access to
graphic-rich Internet sites is not yet possible, although Ginn expects it will
be soon. Indeed, he believes the technology will be available to fully
integrate wireless into the electronic commerce marketplace within the
next 12 months.

Ginn, who founded AirTouch as a spinoff from Pacific Telesis, said even
his mother questioned his decision to leave Baby Bell certainty to go into
wireless unknown. But the wireless unknown has proven profitable for
AirTouch and its investors. AirTouch has 12 percent of the worldwide
wireless customer base and, ‘‘We created [more than] $1 billion per
month in shareholder value since being created 55 months ago,'' he said.

In his speech, Ginn gave the scenario that led him to agree to be bought
by Vodafone Group plc for $62 billion—a scenario that had him not
responding to Vodafone's initial request to negotiate since he already was
in intense negotiations with Bell Atlantic Corp. But Vodafone's official
offer changed that scenario, he said. After three hectic weeks, ‘‘the
market decided. The board did not decide. Every time it looked like Bell
Atlantic was going to win, the stock would go down and every time it
looked like Vodafone would win, the stock for both companies would go
up,'' he said.

Ginn also spent a good deal of time espousing policy positions pushed by
the Cellular Telecommunications Industry Association, such as calling
party pays, lifting the spectrum cap and less regulation.

CPP is similar to long-distance toll calling where the person placing the
call to a wireless subscriber pays for the call rather than the wireless
subscriber. CPP is the norm in Europe, while American carriers have
traditionally required the subscriber to pay all charges related to mobile
phone usage. A notice of proposed rule making allowing for CPP to be
offered is expected to be on the Federal Communications Commission
agenda June 10.


The spectrum cap prohibits any one company from controlling more than
45 megahertz of spectrum in a geographic area. CTIA has asked the FCC
to remove the spectrum cap. A decision is expected by the end of the
year.

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May 10, 1999
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