SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Data General Corp. "dgn" -- Ignore unavailable to you. Want to Upgrade?


To: Spartex who wrote (288)5/17/1999 12:06:00 PM
From: DJBEINO  Read Replies (1) | Respond to of 354
 
Data General to Hire 450 to Boost Marketing of Storage Devices

Bloomberg News
May 17, 1999, 7:25 a.m. PT
Data General to Hire 450 to Boost Marketing of Storage Devices

Westboro, Massachusetts, May 17 (Bloomberg) -- Data General
Corp., which transformed itself to a computer storage and server
company from a maker of minicomputers, will spend about $100
million to hire more than 450 people to boost marketing of its
storage devices.

The company expects to hire the new workers for its Clariion
division during the next 18 months. The division, which makes
devices that store large amounts of computerized information, had
$400 million in revenue in the fiscal year ended in September.

Sales of Data General's Clariion systems rose a less-than-
expected 12 percent in the fiscal second quarter as the company
lost business from Hewlett-Packard Co., which started making its
own products. Data General last year began hiring salespeople for
a speedier storage technology, targeting a market that EMC Corp.,
the No. 1 maker of corporate storage systems, is eyeing.

''They're betting they can do better than EMC is this
market. It's a big gamble,'' said Bill Milton, an analyst at
Brown Brothers Harriman, who rates Data General ''neutral.''

Data General shares fell 1/2 to 11 3/4 in early trading. EMC
dropped 2 3/4 to 101.

The company is betting on fibre channel-based systems, a
market where sales are projected to rise 65 percent annually,
according to Westboro, Massachusetts-based Data General. Fibre-
channel technology stores information faster than current
systems.

''The long-term market opportunities dictate these
actions,'' said Data General President and Chief Executive Ronald
Skates in a statement.

The addition to the sales force precedes Data General's
announcement tomorrow on its strategy on storage systems linked
together in networks. So-called Storage Area Networks are a new
way that companies with Internet-based computer networks will
store information.