To: TonyL who wrote (1464 ) 5/11/1999 11:41:00 AM From: Hudson Read Replies (2) | Respond to of 3243
Cybersurf to launch television advertising campaign for 3auction Cybersurf Corp CY Shares issued 17,339,150 May 10 close $4.15 Tue 11 May 99 News Release Mr. Paul Mercia reports The company has developed a television commercial promoting its on-line auction service, 3auction. The objective of this campaign is to drive traffic to 3auction.com, and to promote general awareness of the 3web Network. Advertisements will begin playing in Calgary on May 10. The 3auction commercial was developed for national release, and will be served to other metropolitan areas as 3web expands. 3auction is Cybersurf's new on-line auction and classified ad service, and is part of the next wave of value-added services being offered by the 3web Network. 3auction is available to anyone on the Internet by visiting www.3auction.com, but most of the user traffic currently comes from 3web itself, where it is being advertised and as such receives much more exposure. The 3auction will directly compete with similar on-line auctions such as Ebay and Bid.com. 3auction features a variety of goods and services, and caters to both buyers and sellers. Some of the categories include antiques and collectibles, tools, furniture, books, vehicles, sporting goods, computers and electronics, software and home improvement. Other areas within 3auction include classified ads, a chat area, and a live auction viewing location. All items featured on 3auction are listed in Canadian funds. 3web is a proprietary software application that was developed by Cybersurf Interactive Media, a division of Cybersurf Corp. It offers its Calgary and Edmonton users a powerful and secure portal to anywhere on the World Wide Web, as well as E-mail and E-commerce functionality. The 3web Network is subsidized by commercial advertising, and is 100 per cent free to the user. Cybersurf's proprietary 3web advertisement-supported technology is unlike any other in existence, in that it brings highly targeted, demographically specific advertising to the user's desktop. While traditional portals spawn advertising within a Web browser (making it easy to bypass), 3web's portal operates independently of any Web browser and can never be hidden or disabled. No matter where the user travels on the Internet, 3web's advertising is always visible. It is because of this feature that advertisers on 3web can be guaranteed exact impressions and can target highly specific demographic profiles. To view examples of 3web in context with Netscape's browser, simply visit 3web.net . If you wish to have a better understanding of Cybersurf's proprietary technology, and of the 3web Network's intelligent advertising capabilities, visit 3web.net to download the full 3web interactive overview. Cybersurf is a communications company in the business of developing and marketing innovative software and connectivity tools. At Cybersurf, our goals are to enhance the use of telecommunications hardware and to develop unique software, which has substantial potential for businesses and consumers.