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Microcap & Penny Stocks : HouseHoldDirect.com (BYIT)-The Next SAMS/Walmart Ecommerce -- Ignore unavailable to you. Want to Upgrade?

To: Dave Dalry who wrote (2269)	5/11/1999 12:13:00 PM
From: chapin	Read Replies (2) \| Respond to of 2994

(BSNS WIRE) HouseHold Direct Expands Investor Relations Programs; Sierra HouseHold Direct Expands Investor Relations Programs; Sierra Communications Named as National Coordinator Business Editors SOUTHBURY, Conn.--(BUSINESS WIRE)--May 11, 1999--HouseHold Direct, Inc. (formerly RDI Marketing, Inc.) (OTCBB: RDIM) has organized a team of professional investor relations specialists to coordinate the HouseHold Direct message. The Company plans to be releasing more information regularly to accommodate the expanded investor interest and feels that the corporate website, located at (http://www.HouseHoldDirect.com) can better serve the investing community if combined with other efforts and coordinated into service segments. The initial three areas will concentrate on electronic interactive information delivery, live voice and hard copy mail delivery specifically for individual investors and a separate emphasis on investment industry professionals. Sierra Communications, a Nevada based Corporate Public Relations and Advertising company, will be coordinating the investor relations efforts for HouseHold Direct. The principals of SCC have been involved in assisting small public and private companies in communicating their corporate developments for over 20 years. Headquartered in Las Vegas, Sierra is expanding on their established relationship with the Company and its' management, and will be responsible to answer telephone inquiries from investors and provide hard copy mailing services as required. As HouseHold Direct continues its corporate development, the Investor Relations programs will continue to expand. The Company believes that it must continually coordinate communications with both the public and the professional investment community. Sierra Communications Corp. will also be responsible for coordinating the communication of HouseHoldDirect.com with other investor related Internet web sites. Any news media organizations, investment professionals or individuals wishing to communicate with HouseHoldDirect.com should contact Sierra Communications Corp. 1-888-797-7979 e-mail: info@scc.com fax: 702-360-0897 Additionally, the Company has agreed to coordinate information on two respected financial websites. The Internet Stock Market website will act as a Corporate information repository. This site is well respected within the investor community, and will offer access to a broad spectrum of the investor community. For further information, please see www.internetstockmarket.com. The website of Small Investor Listing Exchange, or smilex.com, has been updated with new content and more features specifically designed to provide current stock trading information for the small cap investor. It will now be possible for investors to link directly to specific market maker statistics and trading volume summaries. Each of these relationships has the ability to collect e-mail inquiries, which will be forwarded to the Company for an automated or specific electronic response. HouseHold Direct will also initiate an e-mail broadcast service to the specific Company investor list twice per month. Any investor wishing to be included should contact the Company through either of these sites and request the regular updates. HouseHold Direct is working to create the largest single source of discounted consumer transactions in the world. This will be accomplished by harnessing the massive buying power of those smart consumers who have joined a membership organization into a cohesive network where HouseHold Direct can manage specific individual shopping requests and facilitate purchases directly from the manufacturer, thereby eliminating normal retail and wholesale mark-ups. As a publicly held corporation, HouseHold Direct combines physical member service locations with new technology that will bring exciting interactive shopping right to the home. Using refined data warehousing and management systems, the Company can service each individual consumer as a personal entity, in the same way as when shopkeepers knew individuals and could cater to their personal preferences. HouseHold Direct members are "varsity shoppers" who understand both value and service. They pay a fee to have access to specialized information, services and prices unavailable to the general public, and that are tailored to their own individual wants and needs. HouseHold Direct saves time stress and also minimizes costly shopping travel. For additional information, please address all inquiries to info@householddirect.com or to subscribe to the Company e-mail list, please go to: householddirect.com. Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings. --30--bh/ny* CONTACT: Sierra Communications Ely Alon, 888/ 797-7979 info@scc.com KEYWORD: CONNECTICUT INDUSTRY KEYWORD: BANKING COMPUTERS/ELECTRONICS COMED Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com * end of story *