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To: hotlinktuna who wrote (74490)	5/11/1999 1:18:00 PM
From: songw	Respond to of 119973

Boca Research's Design Chosen for Philips' Co-Branded AOL TV Set-Top Box; AOL and Philips select Boca Research's Reference Design BOCI trading near 8 May 11, 1999 01:04 PM BOCA RATON, Fla.--(BUSINESS WIRE)--May 11, 1999--Boca Research, Inc.(R) BOCI and Philips Business Electronics B.V., a division of Royal Philips Electronics PHG , today announced that Boca Research has licensed its reference design for set-top boxes to be used as part of a Philips co-branded, single-purpose AOL TV(SM) AOL ). Under the terms of the contract, Boca Research will license its reference design for set-top boxes to Philips, on a royalty basis. Philips will utilize the expertise of Boca Research and the BocaVision(TM) ST2001 set-top box reference design; engineers from both Philips and Boca Research are adapting the Boca Research reference design to AOL's specifications. The BocaVision ST2001 reference design features National Semiconductor(R)'s NSM high-speed MediaGX(TM) processor. In addition, software from Network Computer, Inc. (NCI(TM)) is embedded in the reference design, providing an easy-to-use browser for Internet users. According to Internet Strategies Group, between 14 and 18 million people are expected to be using TV sets to reach the Internet by 2003. They cite the demand will be driven, in part, by the number of families without computers whose children browse the Internet at school. "We're happy to work with Boca Research," said Anne Borsch, vice president, AOL Devices. "Their leading-edge development of Internet-connected devices and their key role in the design of the Philips first-generation set-top box are important elements of the AOL TV initiative." Rob van Oostenbrugge, managing director of Philips Business Electronics stated, "Having a comprehensive line of Internet access devices is part of our strategy. Boca Research was known as a leading supplier of Internet/information appliance devices, having shipped devices since 1997. We selected Boca Research's reference design because of its state-of-the-art features, and the superb integration with the NCI software." "The choice of Boca Research's reference design for the AOL TV set-top boxes validates our continued focus on the information appliance market," said Anthony Zalenski, president and chief executive officer for Boca Research. "We are pleased that Boca's technological leadership and continued investment in the set-top technology platform was recognized by major consumer companies such as Philips and AOL." Portions of this news release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Specifically, the agreement referenced above is subject to certain conditions, and the projected consumer usage of set-top boxes is subject to market acceptance. Such risks and uncertainties could cause actual results to differ materially from those in the forward-looking statements included in this release. investor.msn.com

To: hotlinktuna who wrote (74490)	5/11/1999 1:22:00 PM
From: Rock_nj	Read Replies (3) \| Respond to of 119973

LPHL News... Tuesday May 11, 12:48 pm Eastern Time Company Press Release Leisureplanet CEO Presents At PhoCusWright LIVEurope99 Internet Travel Conference - Outlines Strategy for Successful Generation of Advertising for Travel E-Commerce Companies - LONDON--(BUSINESS WIRE)--May 11, 1999-- - Predicts Sell-Out of All Advertising Inventory By Top Three Travel E-Commerce Brands Before 2003 - Pierre Kleinhans, CEO of Leisureplanet, was one of the featured speakers at the PhoCusWright ''LIVEurope99'' conference in Brussels on May 7, 1999. The conference featured leading on-line and off-line travel players, including senior executives from Expedia, Travelocity and Preview Travel. Mr. Kleinhans addressed the topic of web advertising in the context of travel e-commerce and identified both ad buying and ad sales as key activities in securing a leadership position. He noted that portal partnerships and personalization are key strategies for travel e-commerce companies, and said that Leisureplanet is committed to continuing aggressive moves in these directions. Mr. Kleinhans discussed three steps to web advertising success: -- First, the ability to spend significantly on brand marketing to gain customers and establish critical mass internationally. This is best achieved by multinational portal partnerships, which include the extensive acquisition and creation of advertising banners, links and keywords. Since portal brands are deservedly revered by consumers as leaders in the Internet, their strong association with an up and coming e-commerce brand is indispensable to future advertising success. Mr. Kleinhans said: "Leisureplanet has already committed $15 million to multinational portal partnerships in Europe and we are ready to spend more for the right opportunity." -- Second, site functionality such as ease of use and speed. Depth of content, including choice of different travel categories at a range of prices, must be offered, as well as comprehensive after-sale customer service. Finally, pre-sale customer service involving personalization is the key to reducing ''look to book'' ratios. True success in advertising sales depends upon mastery of all these categories. Mr. Kleinhans added: "In order to master the art of on-line selling of advertising, Leisureplanet will put at least 50% of its advertising inventory on its own sites to sell its travel products to its own customers." -- Third, the combination of the expertise gained by exploiting one's own inventory for proprietary site-based advertising, as well as the inherent benefits of understanding who one's customers are and what their needs are in the dynamic travel industry, make travel e-commerce an ideal medium for advertising sales. Mr. Kleinhans predicted that "by 2003, the top three travel e-commerce brands will sell out all their advertising inventory just like successful newspapers, magazines and television companies do today. Leisureplanet intends to be one of these industry leaders." Founded in 1995, Leisureplanet is an Internet-based international travel services company with the world's largest image-rich hotel database (including 58,000 photographs); flight, car and hotel reservation facilities; and comprehensive proprietary travel guides for more than 180 travel destinations. Leisureplanet is committed to achieving leadership in global travel e-commerce through offering tailored services in European and other international markets. Operations include multi-lingual call center and customer support facilities, two electronic publishing units, an information system and web site development unit, a hotel recruitment center in addition to a local travel agency partner network. Leisureplanet offers choice, competitive price and customer service. The company is in the process of deploying localized web sites supported by local customer service agents in European and other international markets. Each local web site will provide a comprehensive selection of competitively priced travel products for local consumers, presented in the local language. Leisureplanet is 81%-owned by Leisureplanet Holdings Ltd. (Nasdaq: LPHL - news), a publicly traded investment company whose holdings also include businesses in various industries, including value-added convenience foods and leisure products. -------------------------------------------------------------------------------- Contact: Leisureplanet Dagny Mjos +32 16 310 789 or Kekst and Company Roy Winnick or Mark Semer 212-521-4842 or 4802 or Leisureplanet holdings Rebecca Freeman 305-857-5009