To: musicguy who wrote (2264 ) 5/11/1999 2:38:00 PM From: brichard Read Replies (1) | Respond to of 3838
I sent the following email to EBLD investor relations. Maybe people here can add to this or use these ideas as a springboard for other ideas. ____ Subject: Promo ideas for Steve Roberts Sent: 5/11/99 11:27 AM To: Steve Roberts, cbioff@intergate.bc.ca Hi Steve, Richard ****** here. We spoke yesterday about investors coming up with brainstorming promotional ideas that might help EBLD's growth . Here's a few. How about a contest directed to your active email list of people? (and promoted on the website?) The contest might be about coming up with the best promotional idea that is inexpensive to implement - with the biggest bang for the buck. The winner (as of some date like July 1/Aug 1) would receive two tickets to some entertainment event in their city. Or for a Canadian winner, a weekend in LA, for an American winner, weekend in BC, etc.? Another idea. I heard about a company, VRDE, that has just retained the promotional services of a guy named Pat Rost. Allegedly, each company he promotes does very well PR-wise. Why not set up an alert to screen for all news releases about this company, then see if what he comes up with can be "borrowed" as an idea for EBLD? Below is a post about VRDE and their new PR man. "Pat Rost is a like-him or hate-him kind of guy. One thing that you can't argue with about him, is that almost all of his stocks..(JNNE,PLRP..etc..) are always in the news and moving up..VRDE made a VERY smart move by bringing this PR firm in. In fact, I think that is a lot of what is driving VRDE up now..ANTICIPATION." Third idea: Utilize and capitalize on the marketing idea of "positioning." An example of this is how the soft drink company that makes 7-UP "positioned" themselves as the UNCOLA. Worked well for them. What net company could EBLD position effectively against?