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To: Black-Scholes who wrote (40815)5/11/1999 3:38:00 PM
From: Stoctrash  Read Replies (1) | Respond to of 50808
 
how sure are you that "they" are buying?



To: Black-Scholes who wrote (40815)5/11/1999 3:47:00 PM
From: JEFF K  Respond to of 50808
 
I'm not a techie, so what I am asking about the AOL deal is strictly

from a business perspective. Can anyone explain what is the benefit , of getting the ability to manufacture set-top boxes and then having to sell them on your own. Isn't that the equivilant of independently going into the set-top box business?


Amsterdam, May 11 (Bloomberg) -- Royal Philips Electronics NV spokeswoman Marijke van Hooren speaks on an order for digital set-top boxes worth $300 million from America Online Inc., the world's largest Internet access service. The boxes make it possible to get Internet access on a television.

''The amount is the amount we would have in revenues for the boxes we sell. It's not the amount we'll get from AOL. We still have to sell them, and we'll cooperate with AOL to sell to consumers.

''AOL is a very good partner because they are the leading Internet provider.''

Philips, Europe's largest consumer-electronics company, also provides set-top boxes to Microsoft Corp. for WebTV, which competes with AOL TV. Philips won't take sides in the competition, Van Hooren said.

''We are independent in that sense as a hardware manufacturer.''

May/11/1999 8:18

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(C) Copyright 1999 Bloomberg L.P.