To: DiViT who wrote (40868 ) 5/11/1999 10:19:00 PM From: John Rieman Respond to of 50808
You don't hire people if you expect decreasing sales. DTV comes to the PC first..........................................newsalert.com May 11, 1999 07:29 DTV Will Spur Sales of Video PCs, Not TVs Jump to first matched term MENLO PARK, Calif.--(BUSINESS WIRE)--May 11, 1999--The roll out of digital television in the United States will be a boon to the sales of video enabled PCs and Internet appliances, but will do little to stimulate the market for television sets. TV capable PCs will be embraced by early adopters as the only value priced option for accessing DTV programming, plus they offer a proven interface for the next wave of Internet video content. Compared to the high priced big screen HDTVs and set top boxes promoted by the consumer electronics industry, the purchase of a video PC is a no brainer. "The majority of DTV early adopters already have a home PC and are connected to the Internet. Upgrading their current PC with DTV slot cards or replacing it with the next generation of DTV ready video PCs is a low investment, low risk option," reported Ron Cooke, principal researcher for a recently published report from the McLaughlin Consulting Group (MCG). "Combined with a high speed Internet connection, the system works better for web access as well as offering an opportunity to experience the new world of digital television." Only a well heeled videophile can afford the HDTV options offered by consumer electronics companies. Further, the set top box, an expensive component of the HDTV system, is unproven as an interactive interface for the Internet. "The implications for the display industry are that there is a bigger opportunity in the near term for video PC monitors and flat panels for Internet appliances, then for big screen HDTVs. Wide screen (16:9) versions of the current 17 and 19 inch monitors and 15 inch flat panels is where the action will develop," commented Chuck McLaughlin, co-author of the report. "The wide screen not only allows viewing of HDTV programming at native definition, but it offers more desktop space for computing and Internet surfing. Maintaining resolution at current monitor levels does not compromise ergonomics and interactivity." The report forecasts the rate of DTV programming availability to households based on an industry survey. Only the DBS industry is expected to have the technology and financial strength needed to deliver full time HDTV services. As SDTV becomes widely available in the 2002-2004 time frame, a strong market will develop for value priced widescreen SDTV televisions to replace current 27 to 32 inch models. Smaller TVs will largely be replaced by the more versatile video PCs and Internet appliances. The net result is that home PC growth rate will far exceed that of televisions. The new report, Opportunities for Displays in the DTV Era, is now available. For more detailed information on the report, see: mcgweb.com The information available on the web includes a description of the report contents and methodology, as well as the table of contents, list of figures and tables, and a summary of the highlights of the report. Subscription information is also provided. About MCG: MCG, a team of experienced electronic display professionals, offers custom and multi-client market and technology services. Business and marketing programs range from strategic assessments of products and technologies, to product engineering, and process and equipment development. A team approach is used for many projects to insure meeting the client's expectations. See mcgweb.com for contact information. For subscription information, contact Adrienne Hefter of MCG at 650/323-7165 CONTACT: McLaughlin Consulting Group Chuck McLaughlin, 650/323-7155