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Non-Tech : Barnes & Noble (BKS) -- Ignore unavailable to you. Want to Upgrade?

To: LTK007 who wrote (1118)	5/11/1999 10:38:00 PM
From: American Spirit	Read Replies (3) \| Respond to of 1691

BNBN is not going to put Amazon out of business but will steal a lot of market share from them. They will become Amazon's equal in books and more someday soon. Reasons? #1 - they are partners with AOL. New web-users on AOL will see BN first and recognize its #1 brand name. #2 - The pricing won't be that different and will be a moot point. #3 - BN will soon own Ingram's Amazon's distributor for books #4 - BN can sell anything on the web that Amazon can if they choose to. #5 - The IPO gives them cash to fund themselves for years. #6 - BN has been the #1 bookseller for decades while Amazon is a relatively brand name. #7 - BN is already the number 6 most-visited site on the web. Amazon is #3 but has so far been largely unchallenged. #8 The number one most-visited site on the web is AOL, BN's exclsuive partner. Mark's argument may have merit but if it's true the whole concept of e-commerce is unprofitable and doomed to fail. I don't see that happening. Profit margins will evolve. There will be a lot of competition but those who don't have deep pockets and can't grab big market share will be taken over or will perish. This business is still in its infancy. This whole debate has little relevance to the matter at hand which is - how will BNBN IPO affect BKS's stock price? It will make it go up? How far up? How fast? When is the right time to buy, sell or hold? We shall soon see. I'm feeling bullish.

To: LTK007 who wrote (1118)	5/11/1999 11:04:00 PM
From: Mark[ox5]	Respond to of 1691

Nope I dont feel that strongly... like i said im a short term long here and no position in AMZN I just think there is some misinformation (or do we call it hype anymore) from certain posters here .. i.e. "Once this IPO goes through, AMZN is toast" (maybe not in those words but similar) I just am putting a counterpoint out there... and I didnt like your insinuation (sp?) that I don't do DD, so I felt compelled to write a long response to back up my thinking vs. a short one... Anyways, the views of a few people on a message board won't mean squat once the market forces take over in about a week. I just love how we overanalyze on these boards 1 or 2 point movements as "manipulation" or "here is the start of the big run! last chance!" etc. I made a mistake earlier of saying the market makers control the stock right now (its a NYSE stock, not NASDAQ) I meant the "specialists" control it right now... When the volume comes than we can make judgements on why the price is doing whatever it is doing.. but making daily judgements on 300,000 to 500,000 volume is funny to those who have a clue, and downright unresponsible to those who actually are new to investing and unfortunately relying on these sort of posts to make judgements. But whatever.. I guess we all need someone to sell to. Sorry for making a point ;) Mark