DCLK....another split after next run-up.........
DOUBLECLICK DART
ADSERVING SOLUTION
SELECTED FOR IVILLAGE.COM
DoubleClick DART serves 8.3 billion ads a month across 7,400 sites
DoubleClick DART continues to win new clients
in a move to standardize online ad serving
New York, NY May 11, 1999 - DoubleClick (Nasdaq: DCLK), the industry's
leading global Internet advertising solutions company, has been selected
by iVillage (Nasdaq: IVIL) as that company's ad-serving solution for
iVillage.com, the number one women's network online. DART (Dynamic
Advertising Reporting and Targeting) will enable this major online property
to dynamically target and manage ad inventory and generate detailed ad
performance reports for advertisers.
DART, DoubleClick's proprietary, state-of-the-art ad targeting and reporting
technology is used by all the sites in the DoubleClick Network as well as
by sites that handle their own ad sales. This currently includes more than
7,400 sites worldwide.
“DART was originally created to serve as the technology backbone for the
DoubleClick Network,” says Christopher Saridakis, Vice President and
General Manger of DART for DoubleClick. “This makes it a natural fit for the
size and scale of iVillage.com: The Women's Network. It has been a
seamless transition as they've changed their ad management to the DART
platform.”
“We are pleased and excited to be working with DoubleClick, which has
consistently proven itself to be on the cutting edge of ad-serving
technology,” says Sujay Jhaveri, iVillage VP of Strategic Development and
Sales Operations. “We expect this to be the beginning of a long and
mutually beneficial relationship.”
DoubleClick DART, a technology leader in planning, executing, and
reporting for online marketing campaigns, has gained the support of major
Web sites. iVillage joins some of the world's leading Web sites already
using DART, including The Wall Street Journal Interactive, eBay, The
Globe, ZDNet, IDG.net, Excite Europe, Infoseek, Bloomberg, CBS
Sportsline and Intuit.
Building on the product's success, DoubleClick is pledging its financial
resources to continue to aggressively develop DART. Utilizing the
industry's largest database of Internet users and companies, DoubleClick
DART offers publishers a portfolio of targeting products and services,
24-hour customer support and comprehensive reporting.
By virtue of DoubleClick's broad global expansion and the rapid growth of
Internet advertising Internationally, DART has substantially increased its
functionality to meet the complex challenges of managing Internet
advertising campaigns across multiple countries operating in different
languages and using different currencies. International advertisers can now
manage a global buy and achieve truly localized targeting in any major
market worldwide.
About DoubleClick Inc.
DoubleClick Inc. (www.doubleclick.net) is a leading provider of
comprehensive global Internet advertising solutions for marketers and Web
publishers. Combining technology and media expertise, DoubleClick
centralizes planning, execution, control, tracking and reporting for online
media campaigns. DoubleClick Inc. has U.S. headquarters in New York
City, international headquarters in Dublin and maintains offices in Paris,
London, Oslo, Helsinki, Barcelona, Copenhagen, Tokyo, Madrid, Milan,
Munich, Düsseldorf, Sydney, Hamburg, Stockholm, Toronto, Montreal,
Atlanta, Boston, Chicago, Detroit, Dallas, Los Angeles and San Francisco.
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