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Technology Stocks : E*TRADE IPO ALERT THREAD -- Ignore unavailable to you. Want to Upgrade?

To: rdmsqito who wrote (2405)	5/12/1999 5:26:00 PM
From: $Mogul	Read Replies (1) \| Respond to of 15145

Hmmmm.. Good Revenue 1999 Revenue 10,210,00, 1999 net Income (6,364,000), 25 employees, Top 4 execs, pay theselves 150k/yr. This Actuly Looks Decent, I will keep this one, it is kind of unique actully! Here is the Company Description: Alloy Online is a leading Internet destination providing community, content and commerce to Generation Y, the 56 million boys and girls between the ages of 10 and 24. Alloy is a leading lifestyle brand for this influential generation, which is growing 19.5% faster than the overall U.S. population and accounts for more than $250 billion of annual disposable income. Our Web site, www.alloy.com, is a destination where Generation Y boys and girls can interact, share information, explore compelling and relevant content and shop. Through our Web site, we believe we have created one of the largest and most vibrant Generation Y communities on the Internet. This growing community drives merchandise sales, our principal source of revenues, and positions us to be a leading channel for marketers to efficiently and effectively reach this consumer group. Since inception, we have experienced rapid growth. Our revenues, primarily merchandise sales, have grown from $1.8 million in 1997 to $10.2 million in 1998. Our Web site, due to our unique blend of online services, generated over 17 million page views in February 1999, up from approximately 1.5 million in February 1998. Additionally, we have compiled demographic information from approximately 400,000 users who have registered to receive our weekly electronic magazine, Alloy E-Mag. In August 1997, we introduced our Alloy direct mail catalog to attract additional visitors to our Web site, increase revenues and build recognition for the Alloy brand. During 1999, we expect to mail approximately 20 million catalogs to boys and girls of Generation Y. Through our Web site and catalog distribution, we have developed a proprietary database of approximately two million Generation Y boys and girls, enabling us to effectively market to specific segments of our audience.