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To: esecurities(tm) who wrote (3330)5/12/1999 11:19:00 PM
From: esecurities(tm)  Read Replies (1) | Respond to of 4231
 
INTERNET--(esecurities.W)--May 12, 1999 - Sega Kickass Marketing Campaign; Biggest Videogame Console Launch of All Time

Sega Dreamcast Will Be Everywhere on 9-9-99

LOS ANGELES--(BUSINESS WIRE)--May 12, 1999--Sega® of America today announced further details surrounding their $100 million marketing campaign for the much-anticipated Sega Dreamcast(TM), ''the ultimate gaming machine.''

Prepping for the biggest videogame launch the industry has ever seen, Sega is armed with an arsenal of far-reaching marketing elements ranging from an expansive print and broadcast advertising campaign; to promotions with Pepsi; to full sponsorship of the ''SuperBowl'' of the young adult demographic -- the 1999 MTV Video Music Awards.

At launch on 9-9-99, consumers won't be able to go about everyday life without thinking about or seeing Sega Dreamcast. This kick ass marketing campaign will ensure for a blitz before, during and beyond launch, the likes of which the videogame industry has never seen..."


SOURCE: &copy 1999 Wednesday May 12, 9:32 pm Eastern Time Company Press Release biz.yahoo.com

Other Sega&reg DreamCast&reg Breaking News at search.news.yahoo.com (incl. Ships for $199 w/ 56k modem 9/9/99, 15 titles...)

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