To: Dell-icious who wrote (56494 ) 5/13/1999 10:29:00 AM From: Glenn D. Rudolph Respond to of 164685
Reel.com, Hollywood Entertainment Announce Agreement With America Online Surrounding Release of 'You've Got Mail' On VHS and DVD EMERYVILLE, Calif.--(BUSINESS WIRE)--May 10, 1999--Hollywood Entertainment (Nasdaq:HLYW), owner of Reel.com, the leading online movie store, and operator of Hollywood Video, the second largest video store chain in the United States, today announced a marketing agreement with America Online surrounding the VHS and DVD release of the movie "You've Got Mail." In conjunction with the release on VHS and DVD of the movie, which stars Meg Ryan and Tom Hanks, Hollywood Entertainment will distribute a collectible AOL starter CD-ROM featuring artwork from this hit movie in its 1,336 Hollywood Video stores nationwide. AOL will also be promoted on the Reel.com online movie Website,reel.com . Simultaneously, Reel.com (AOL Keyword: Reel) will promote a variety of special offers, including the "You've Got Mail" movie on VHS and DVD plus a free CD of the movie's soundtrack for the very low price of $19.99, to AOL's more than 17 million members. "AOL is the largest consumer destination in cyberspace and we're very pleased to extend our relationship with them and increase our presence throughout their online network," said Jeff Jordan, president of Reel.com. "We believe that both current and prospective AOL members will enjoy the special benefits we can offer." The starter CD-ROM contains the software needed to sign up for America Online. About Hollywood Entertainment Hollywood Entertainment Corporation owns and operates Hollywood Video, the second largest video store chain in the United States. Hollywood Video superstores average approximately 7,200 square feet and typically carry over 12,000 videocassettes. According to video industry analyst Paul Kagan Associates, Inc., the company operates the highest volume video stores in the country. The company opened 121 new stores in 1995, 250 new stores in 1996, 356 new stores in 1997, and 353 new stores in 1998. About Reel.com, Inc. Reel.com (http://www.reel.com and AOL Keyword: REEL) is the leading Internet-based movie store offering over 100,000 VHS and 3,200 DVD titles for sale. Reel.com also features proprietary editorial content to help customers select movies. The staff of writers for the site includes film school graduates, video store veterans, screenwriters, and scores of other film experts. Reel.com's current Internet partners include AOL, Excite, @Home Network, Chicago Sun Times, E! Online, Film.com, PlanetOut, Turner Home Entertainment, and TV Guide Entertainment Network. Reel.com was named the "Best Place to Buy Videos" by Yahoo Internet Life magazine. Reel.com is a subsidiary of Hollywood Entertainment, Corp. (Nasdaq:HLYW), dba Hollywood Video, the second largest video store chain in the United States, with over 1,336 stores in 42 states. --30--db/sf* ao/sf CONTACT: Reel.com Pamela Coddington, 510/549-3333 ext. 221 pamelac@reel.com