To: TobagoJack who wrote (156 ) 5/16/1999 12:59:00 PM From: Edwin S. Fujinaka Respond to of 6020
An old interview with Son that kinda gives a clue as to his philosophy and strategic thinking. Also, perhaps a little insight into how some of these American Internet Companies operate. Issued: February 15 ,1999 Internet shopping seen as driver for economic growth 50 Million Japanese Will Shop Online, Says Softbank Chief Masayoshi Son Online shopping has caught on rapidly in the U.S. and is making slow but steady headway in Japan. In a Nikkei interview, Softbank Corp. President Masayoshi Son, who invests in Internet businesses, discussed the future of online commerce. Q: The number of Internet users is said to have topped 60 million in the U.S. and 10 million in Japan. Do you think these figures will grow further? A: Of course. I believe the numbers will rise above 100 million in the U.S. and 50 million in Japan. I am confident the Internet will soon become one of the essentials in life, such as the telephone, television and automobile. A time will come when using computer networks for electronic commerce, personal communications and information gathering will just be a natural part of everyday life. Q: It is said online shopping really started taking off in the U.S. last year with 10% of overall passenger-car sales done on computer networks. What is your opinion? A: I think last year was indeed the start of the era of online shopping in the U.S. Online sales of passenger cars, personal computers, books and tours grew dramatically. And last Christmas, 70 million or so electronic cards were sent via computer networks using the service provided by Blue Mountain Arts Inc. Q: What are the reasons for the growth? A: The biggest reason must be the emergence of a number of online sales companies that offer convenience and inexpensive products. BUY.COM Inc., an online computer-products sales company, for example, has developed software that once a day checks the prices rival companies are offering, and has been underselling everybody since autumn 1997. With this service, the company now sells 200 million yen ($1.7 million) of products daily only one year after launching operations. Q: But online sales are said to account for less than 1% of total retail transactions in the U.S. Some people estimate online sales will only grow to claim 4-5% of the total, about the same level as mail-order business. A: I believe online sales will represent around 40% of all retail sales in the U.S. in the future. An online shop can offer so much more variety than a normal shop or a mail-order catalog, and it can offer products to consumers all over the world at low cost. For consumers, online shopping is a quick and simple way to order products at low prices. Q: What is your outlook for the development of online shopping in Japan? A: I estimate the current scale of Japan's online shopping market at 1/30th of the market in the U.S. In Japan, the network-usage cost is higher because local calls are charged according to the amount of time spent using the line. And not many online shops are offering attractive, inexpensive products. In addition, Japanese consumers are more conservative and suspicious toward the Internet than their U.S. counterparts. But, as seen in the case of mobile phones, Japanese people tend to flock to a product or service at an explosive rate once it starts getting popular. I think online sales will take off in Japan three years behind the U.S. I also believe a system of local calls will eventually be introduced in Japan that does not charge according to usage periods. Q: Some people say the expansion of online sales will have adverse effects on the economy because online shops employ fewer people than normal shops and their proliferation means fewer jobs will be available. A: I believe people will develop new services that cannot be offered online. For example, repair or consulting on assembly/operation of products bought online are likely to be in demand in the future. I think new jobs will be created because demand for personal service will rise even though online sales are expanding. I have no doubt online businesses will lead economic recovery in Japan.