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Technology Stocks : America On-Line (AOL) -- Ignore unavailable to you. Want to Upgrade?


To: Steeny who wrote (17020)5/14/1999 8:18:00 AM
From: Aljorma  Read Replies (1) | Respond to of 41369
 
AOL User Base at 28.6 Million

cnnfn.com

"Use of online services increased even faster than Internet usage," Ellwanger commented. "It was up by 21.2 percent, from 43.8 million last November to 53.1 million in the spring report. In terms of people who said they had used AOL within a 30-day period rose from 23.3 million last fall to 28.6 million in the spring."
Ellwanger acknowledged the figure is considerably higher than AOL's current claimed subscriber base, which he put at 17 to 18 million.
"From an advertising standpoint, if you look at their total audience, you have the online equivalent of magazine pass-along copies. Online, you have multi-user accounts, people who go online using a friend's PC and so on. So the real audience at AOL - the actual pairs of eyeballs AOL now delivers - is pushing 29 million. I'm sure that will please them on the advertising side of the business."


Aljorma