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To: Joe Reptilicus who wrote (24828)	5/14/1999 5:11:00 PM
From: J R KARY	Respond to of 213177

PMFJI , but "THINK" is from IBM's advertising of yesteryear As you have seen "plan ahead" jokingly falling off the end of a page due to a lack of same , likewise it is prudent to not thimk while spelling it (think) . Jobs has always emulated IBM . His THINK DIFFERENT advertising campaign may be a clever combo of "got milk" and IBM's "THINK" . IBM used just the word "THINK" in full page advts like AAPL is using just "THINK DIFFERENT" on billboards. Possibly SJ chose to use "DIFFERENT" as he did because "THIMK" would be too obvious . Right about now you or others are thimking what the &^$#(*# is PMFJI ? So with my different thimking cap on , it stands for "pardon me for jumping in " . Jim K.