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To: sellonrumor who wrote (1635)5/18/1999 3:44:00 AM
From: steve harmon - analyst  Respond to of 4337
 
dclk - banner ads are not dead in my mind but only 1 element of an expanding ad and marketing universe that i think firms like doubleclick are in a position to deliver

dclk can just as easily deliver a banner as a audio or video or marketing message

it's the infrastructure underneath that's valuable and the leverage that creates

but i admit i think doubleclick must move into this realm in a larger role