To: Lizzie Tudor who wrote (5658 ) 5/16/1999 8:11:00 PM From: B. A. Marlow Read Replies (4) | Respond to of 28311
What GNET's accounting "purports" to be is...USEFUL. In a word, "The New York Times" is, well, "naive." Firstly, "Generally Accepted Accounting Principles (GAAP)," established and maintained by the Financial Accounting Standards Board, are pretty much both "unisex" and "one-size-fits-all." While helpful for "value" stocks, rigid uniformity of presentation is not always meaningful for evaluation of "growth" stocks, and can be downright misleading for consideration of "New Economy" stocks. It's important to be clear that the accounting regimen is generally similar for all public firms. It's largely the presentation that varies and, even then, only to the extent it makes "sense." rutgers.edu In short, if investors insisted on evaluating the New Economy's leaders according to the financial metrics traditionally associated with "Rust Belt" participants, well, there simply wouldn't be a New Economy. Thus, many media companies, cable TV and paging firms, high-techs, and of course, the Internets, have adopted reporting formats with which analysts and investors are more comfortable. And even for these firms, if the full extent of one-time write-offs, amortization, depreciation, interest charges and other adjustments is useful to investors, it's in there! . But what if one needs to know..."how is this company performing on a net operating basis, without non-recurring or distracting "clutter" (a so-called "pro forma" report)? The way GNET presents its results gets right to the point, hides nothing, and facilitates comparison with other firms in its sector. So, as is so often the case, "New York Times" is asking the wrong question. In the end, the issue is threefold: 1) Does GNET report its results reasonably, fairly and accurately? 2) Do GNET's auditors concur? 3) Does GNET present information in a way that's consistent with its sector's conventions and meaningful to investors? It's apparent that GNET's shareholders are at least satisfied, if not thrilled. Now, let's take this whole business a step further: The logical-but-absurd extension of the "Times'" accounting disconnect with the New Economy can be observed in the current makeup of the Dow Jones Industrial Average. Let's take a look at its membership and ask ourselves whether it continues to present a "Generally Accepted Picture of America (GAPA)." If not, maybe we should encourage the "Times" to write about something useful: "retiring," say, Goodyear and Union Carbide and bringing in AOL and Yahoo!:Dow Jones Industrial Components AA Alcoa Inc. ALD AlliedSignal Inc. AXP American Express Company BA Boeing Company C Citigroup Inc. CAT Caterpillar Inc. CHV Chevron Corporation DD E. I. du Pont de Nemours and Company DIS Walt Disney Company EK Eastman Kodak Company GE General Electric Company GM General Motors Corporation GT Goodyear Tire & Rubber Company HWP Hewlett-Packard Company IBM International Business Machines Corporation IP International Paper Company JNJ Johnson & Johnson JPM J.P. Morgan & Co. Incorporated KO Coca-Cola Company MCD McDonald's Corporation MMM Minnesota Mining and Manufacturing Company MO Philip Morris Companies Inc. MRK Merck & Co., Inc. PG Procter & Gamble Company S Sears, Roebuck and Co. T AT&T Corp. UK Union Carbide Corporation UTX United Technologies Corporation WMT Wal-Mart Stores, Inc. XON Exxon Corporation In the end, no purpose is served by the "New York Times'" fatuous crusade into Internet financial journalism. This story goes nowhere. Worse, the "Gray Lady" of dead-tree publishing fails to disclose that the "Times" is itself a significant operator of, and investor in, media and Internet properties--including one high-flyer that can be reasonably considered a competitor of GNET and is certain (and similarly entitled) to use the very "New Economy" reporting methods the "Times" eschews: TheStreet.com.redherring.com As usual, folks, it's Caveat Emptor ! BAM