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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: Rande Is who wrote (6977)	5/16/1999 9:00:00 PM
From: darline cook	Respond to of 57584

Your last post makes me wonder what you think if EDIG?

To: Rande Is who wrote (6977)	5/16/1999 9:19:00 PM
From: Mike Perras	Respond to of 57584

Rande: Being on the radio side I have another perspective altogether. I worked for Program Directors in the 70's who were afraid of their shadow & hid behind the Top 40 hit format. A total lack of anything creative & thus AOR FM formats were born & did very well. Why, because they played LP tracks, not the same old same old. Exactly where I wanted to be, so off I went to change the programming rules. Good music is good music whether it's a so-called hit or not & as we all know many a hit was discovered by jocks who liked a song & played it. Today's radio is controlled by bean counters & void of an creativity at all. DirectTV offers a ton of CD quality, various formats, music only feeds. What a treat that is .. keep it on CH 508 Lite Jazz .. no talking, no spots, just great music. Between what the Satellite offers & what the net will offer through cable, commercial radio as we know it will be saying 'much less listeners' soon! I have listened to many new artists online and think the net will give them a great audience, if they can market themselves to be heard. Cheers, Mike