NextCard(R) Announces Marketing Agreement With Weather.com, The Weather
Channel Web Site
05/27 09:44 NextCard(R) Announces Marketing
Agreement With Weather.com, The
NXCD.O>
SAN FRANCISCO, May 27 /PRNewswire/ -- NextCard(R) (Nasdaq: NXCD),
creator of the First True Internet Visa, and The Weather Channel(R) Web
site, Weather.com, today announced an online marketing agreement. Under
the terms of the agreement, NextCard ( nextcard.com ) will be
featured on the Weather.com site and serve as a sponsor of Weather.com's
recently launched shopping area.
"NextCard's partnership with Weather.com, which has been consistently
rated as one of the top five sites among news, entertainment, and information
web sites, gives us significant exposure to another attractive audience
group," said Dan Springer, chief marketing officer at NextCard.
"Weather.com is dedicated to providing online consumers with timely
weather information and content for all weather-related activities, from making
business travel plans to participating in sporting activities like golf and
skiing," said Todd Walrath, senior vice president of online services for The
Weather Channel. "We recognize that NextCard is one of the most
compelling financial services for online consumers and we are proud to
feature them on our site."
The NextCard Internet Visa
NextCard made history in December 1997 by launching The First True
Internet Visa. Today, over 1.5 million people have applied for the NextCard
Internet Visa, making it one of the leading online credit cards. Internet
consumers are attracted to NextCard's innovative features including:
My Visa Customized upgrades and personalized PictureCard designs.
NextCard
Rewards Up to double rewards for free travel on any airline,
books, music and more -- with no annual fee.
GoShopping! Internet shopping services and a 100% safe online shopping
guarantee.
Customer
Community Complete online account service, sweepstakes and special
offers. View and sort statements online. Plus 24-hour
Internet-savvy telephone support.
NextCard, Inc.
NextCard, Inc., creator of the First True Internet Visa, is considered one of
the industry's leading issuers of consumer credit on the Internet. Since its
launch in December 1997, over 2 million people have applied for the NextCard
Internet Visa, making it one of the premier online credit cards. NextCard
continues to innovate with its Double Rewards program, GoShopping! tools,
original PictureCard design, digital wallet and unparalleled online customer
service ( nextcard.com ) About The Weather Channel
The Weather Channel, based in Atlanta, is the nation's premier provider of
weather information. As the only 24-hour national weather network, The
Weather Channel can be seen in over 72 million homes nationwide.
The Weather Channel Web site, located at weather.com, is the
leading weather provider on the Web and offers current conditions and
forecasts for over 40,000 locations worldwide as well as local radar, satellite,
and special lifestyle features. Weather.com averages over 125 million page
views every month, and is consistently ranked as the top single content
news site by Media Metrix. The Weather Channel provides weather related
products and services to several leading edge online organizations, including:
CompuServe, iVillage, MindSpring, AOL's Digital City, About.com, and
LookSmart among others.
In addition to its cable network, The Weather Channel offers 900-WEATHER,
its interactive telephone service, supplies weather forecasts for radio and
newspapers, and provides free resources to educators. The Weather Channel
is owned by Landmark Communications, a Norfolk, Va.-based privately held
media company with global interests.
CONTACT: Michelle DesMarais of NextCard, 415-836-9792, or
michelle.desmarais@nextcard.com; or Tara Naughton, 212-780-4003, or
tara@stanton-crenshaw.com, or Lutz Henckels, 212-780-4003, or
lutz@stanton-crenshaw.com, both for The Weather Channel. SOURCE
NextCard
-0- 05/27/99
/CONTACT: Michelle DesMarais of NextCard, 415-836-9792, or
michelle.desmarais@nextcard.com; or Tara Naughton, 212-780-4003, or
tara@stanton-crenshaw.com, or Lutz Henckels, 212-780-4003, or
lutz@stanton-crenshaw.com, both for The Weather Channel/
/Web site: weather.com
/Web site: nextcard.com -- SFTH029 -- 8760 05/27/99 09:01 EDT
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