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Technology Stocks : About.com (BOUT) -- Ignore unavailable to you. Want to Upgrade?

To: Rick Kunz who wrote (212)	5/17/1999 9:15:00 AM
From: Scott Brooks	Respond to of 438

CEO on CNBC in around 6:15 PST

To: Rick Kunz who wrote (212)	5/17/1999 2:28:00 PM
From: White Shoes	Read Replies (1) \| Respond to of 438

I agree. Underwhelming. Fairly typical though. All of these sites that are supposed to help us reduce the clutter on the internet turn into mega-portals once they get successful. In essence, they sell out and lose focus. Can't blame them, but is the word 'about' really up to the task of being a 'major branding initiative'? I have trouble with that. They risk undermining the genuineness of the community sensibility they were supposedly drawing upon.

To: Rick Kunz who wrote (212)	5/17/1999 3:06:00 PM
From: BSD	Read Replies (2) \| Respond to of 438

Seems like they've decided to hang a less esoteric shingle out front. For those who "don't know" Mining Co. does have allot of other connotations. Sure, it helps you dig through the morass of information on the web. But have you ever run a search on mining co? Comes up with all sorts of....well all sorts of mining companies. So the new push will probably be something like.... A person representing a specific demographic says "I want to know about <<fill in a topic>>....About.com, where you can find what you're looking for...or...What do you want to know about...About.com...where you can find what you're looking for. Clearer and more memorable for the uninitiated. No doubt anyone using the www.miningco.com will continue to be directed to the "new" location.