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To: John Donahoe who wrote (57028)5/17/1999 10:48:00 AM
From: KeepItSimple  Read Replies (2) | Respond to of 164684
 
> Please explain the rule?

Numbers can grow exponentially and still remain in the realm of reason, but only for a very short time. If give you a penny, then give you double that number of pennies the next week, then double that new number next week, within a very short time I am giving you more money than exists in the world.

The same with Amazon's 50% growth rate quarters. If they kept up that rate increase for a few years they would soon have to sell $100,000 dollars worth of books to every man, woman, child, and pet, on planet earth..