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Technology Stocks : Sony Corp - Sony -- Ignore unavailable to you. Want to Upgrade?

To: Don Dorsey who wrote (86)	5/24/1999 11:31:00 AM
From: Don Dorsey	Respond to of 497

Increase in Online Advertising Across Sony's Entertainment Sites Drives Growth Building on its tremendous success securing high-profile online advertisers, Sony Online Entertainment (SOE) announced another expansion of its advertising sales effort. The company has added three new members to its sales team and established a Silicon Valley sales office in San Francisco. Beth Ellis and Sean O'Neal join SOE as District Sales Managers, and Sarah Krasney has been promoted to Account Executive. These additions strengthen SOE's successful online sales effort which offers integrated marketing and advertising opportunities across the SOE network of premiere entertainment sites, including leading games, movies, television and music destinations. "We're experiencing tremendous sales growth all across the nation, as more marketers recognize the power of entertainment on the Internet and the value of our integrated marketing opportunities," said Chris Tice, SOE's Senior Vice President of Marketing & Advertising Sales. "The increased demand for our product and our projections for the growth of Sony's online advertising business have required us to staff up aggressively now to serve our growing marketplace," she added. Ellis, who will establish SOE's San Francisco office, will call on agencies and clients in the Bay Area, the nation's second largest online advertising market. Before joining Sony, Ellis sold online advertising for Internet rep firm 2Can Media. Prior to that she was an online media buyer at groundbreaking Internet shop Anderson & Lembke. She is a graduate of Santa Clara University and a San Francisco native. Based in New York, O'Neal becomes SOE's third salesperson covering the Northeast. Most recently he was Manager, Advertising Sales for the N2K/Music Boulevard Network, and previously held a number of ad and marketing positions at Mason & Madison and The O'Neal Group. A graduate of Northeastern University in Boston, O'Neal lives in Manhattan. As an Account Executive based in the New York office, Krasney will specialize in the technology and gamer hardware/software category. She will work closely with Ellis on these predominantly West Coast-based accounts. Prior to joining SOE as an Ad Sales Coordinator in November, she worked in both entertainment and advertising at Paramount Pictures, Brillstein-Grey Entertainment and McCann-Erikson, Los Angeles. The SOE advertising sales team creates and offers integrated marketing and sponsorship opportunities across Sony's network of premiere branded entertainment Web sites. The network consists of The Station@sony.com (www.station.sony.com), Sony Music Online (www.sonymusic.com) and Sony Pictures Entertainment Online (www.spe.sony.com). All are top-rated entertainment sites in their categories and reach virtually every key online demographic. SOE maintains advertising sales offices in New York, Chicago and San Francisco. Sony Online Entertainment Inc. is a joint venture of Sony Corporation of America and Sony Pictures Entertainment.