Household Direct Announces Acquisition of Thunderstick Software, LLC
SOUTHBURY, Conn.--(BUSINESS WIRE)--May 17, 1999--HouseHold Direct, Inc. (formerly RDI Marketing, Inc.) (OTCBB: RDIM - news) announced today that they have concluded the acquisition of Thunderstick Software, LLC, headquartered in Oxford, Connecticut.
Thunderstick Software is a prime provider of advanced system design, engineering, and e-commerce application software for such notable clients as Saatchi & Saatchi. Thunderstick designed and implemented the global extranet for Saatchi & Saatchi with customized integration for their client base including Hewlett Packard, Delta Airlines, Lexus, The Toyota Dealers Association, and numerous others.
Thunderstick is a prominent developer of Oracle and Microsoft Back Office applications, primarily in the Internet and e-commerce arenas. An emphasis on information architecture and data-backed website technology has led Thunderstick Software to be recognized as a leader of powerful and intuitive web-based systems.
In addition the Company has expertise in set-top box, digital television, MP3 and advanced media technologies. This expertise has been used to develop proprietary applications for clients such as the MegaPixel Display of Barco Chromatics (Belgium), the dynamic video product for the Star Greetings subsidiary of Iparty (NASDAQ: IPTY - news) and a pilot set-top box offering for National Telecommunications.
In a joint statement, John Folger, President and CEO of HouseHold Direct, stated, '' this acquisition enables the Company to deliver an advanced e-commerce platform and web portal. The required coordination of technology applications with our club acquisitions will be evident as HouseHold Direct completes the phased rollout of the Internet portal and e-commerce system.''
The Company will seek additional technology acquisitions that advance its leadership in the next generation of e-commerce applications. Some of the features will represent leading edge Avatar technology. This new technology is expected to capitalize on the continual evolution of the current e-commerce environment over the next two years.
HouseHold Direct.com plans to implement a complete transformation of the profitable buying club industry. The technology group is coordinating a massive data management system that will enable the Company to service millions of consumer/members as if they were each a single personal profile. These specific and individualized customer service abilities, added to the product discounts, should drive a substantial new member acquisition campaign.
The e-commerce services of HouseHold Direct.com will create a direct connection between thousands of manufacturers and millions of consumers. Thunderstick will be responsible for the engineering of the web portal and e-commerce software programs of HouseHold Direct. The technology is expected to capitalize on the continuing evolution of bandwidth and interface technologies in the e-commerce environment. This software-engineering venture will fulfill the programming and e-commerce requirements of the Company's partners/suppliers.
HouseHold Direct has generated substantial interest in the new Internet technology applications, which will eventually offer interactive consumer shopping comparisons among manufacturers and suppliers, and have live links for updated and current catalogue information. Specific interface enhancements, modeled on catalog and retail shopping behavior, will make the consumer shopping experience less intimidating and more effective. It is expected that HouseHold Direct.com will be investing heavily in digital media applications that will synchronize with the extensive data warehousing and mining systems of the Company.
HouseHold Direct.com is continuing to implement the consolidation of the buying club industry on the schedule previously released. As an ''early adopter'' in the psychographic modeling of consumers, HouseHold Direct.com expects to combine physical service center locations with web oriented convenience, thereby enabling the broadest possible reach for the services of the Company.
HouseHold Direct is working to create the largest single source of discounted consumer transactions in the world. This will be accomplished by harnessing the massive buying power of those smart consumers who have joined a membership organization into a cohesive network where HouseHold Direct can manage specific individual shopping requests and facilitate purchases directly from the manufacturer, thereby eliminating normal retail and wholesale mark-ups.
As a publicly held corporation, HouseHold Direct combines physical member service locations with new technology that will bring existing interactive shopping right to the home. Using refined data warehousing and management systems, the Company can service each individual consumer as a personal entity, the same way as when shopkeepers knew individuals and could cater to their personal preferences.
HouseHold Direct members are ''varsity shoppers'' who understand both value and service. They pay a fee to have access to specialized information, services and prices unavailable to the general public, and that are tailored to their own individual wants and needs. HouseHold Direct saves time, stress, and also minimizes costly shopping travel.
For additional investor or media information, or to have your name and address included on the Company mailing list, please address all inquiries to info@householddirect.com.
Interested parties may contact Sierra Communications Corporation, toll free 877-797-7979 or e-mail to info@sccpromo.com.
For more on-line investor information, go to internetstockmarket.com.
Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.
Contact:
Sierra Communications Corp.
Ely Alon, 877/797-7979
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