To: wl9839 who wrote (15364 ) 5/18/1999 2:07:00 PM From: Steve Fancy Read Replies (1) | Respond to of 22640
IBM targets small businesses in Latin America Reuters, Monday, May 17, 1999 at 16:43 By Patricia Zengerle MIAMI, May 17 (Reuters) - Computer giant International Business Machines Corp. (NYSE:IBM) took its small business marketing campaign to Latin America on Monday as it announced a package of special programs for such enterprises in the region. The company unveiled new Web pages, a marketing campaign, sale and lease financing, an array of computer and software packages, support systems and electronic business options intended to expand its business in the market segment. "IBM has competitive prices. IBM has financing available with regional banks," Peter Andino, IBM vice president for small and medium-sized businesses, told a news conference. The overall size of the small business market in Latin America is some $10 billion, he said. "This market is a market of small businesses, in reality," he said. IBM had about $4 billion in revenues in Latin America in 1998, of which about one-third came from small business. Andino said that percentage had risen from 20 percent four or five years ago. He also said a large portion of the company's sales to larger corporations come from divisions that operate much like businesses with fewer than 100 employees. "In the larger companies, most of our business is from departments," he said. Fighting its image as a vendor best suited to large corporations, IBM has announced a program to spend some $100 million worldwide to boost its sales to smaller businesses. Andino would not say how much of the $100 million will be spent in Latin America but said the effort was a significant one. "It's a sizable commitment from our side," he said. According to statistics released last week by Dataquest, IBM's personal computer sales trail those of Compaq Computer Corp. (NYSE:CPQ) in Latin America. In the first three months of 1999, Compaq, with a market share of 18.8 percent, sold 168,188 PCs, to 71,584 for IBM, with 8.0 percent. IBM executives said the company plans six more news conferences throughout Latin America by mid-June to discuss its small business strategy. Copyright 1999, Reuters News Service