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To: Ex-INTCfan who wrote (3258)	5/19/1999 2:19:00 PM
From: Jenne	Read Replies (1) \| Respond to of 5843

Apple Uses The Force Unknown Comtex Source - May 19, 1999 14:14 May 19, 1999 (Tech Web - CMP via COMTEX) -- The Force is with Apple's streaming technology, said the company's interim CEO Steve Jobs last week as he preached a message of consistency to the Mac-faithful. At the Apple Worldwide Developer Conference in San Jose, Calif., Jobs wasted no opportunity to exploit enormous public interest in the forthcoming Star Wars prequel The Phantom Menace to demonstrate his company's commitment to the Web-streaming software market. The trailer for the movie -- which has been downloaded 10 million times using Apple's QuickTime multimedia software -- was played no less than three times during Jobs' keynote address to 2,500 Apple users and developers. "The fact that so many people downloaded the best-quality version means users care about the video quality," he said, before hitting out at what he called the "server tax" imposed by rivals such as RealNetworks. Jobs was referring to the fact that RealNetworks charges for the use of its server software, whereas Apple gives it away to content providers such as LucasFilm. "Our competitor gives away the player, but they charge you big bucks if you want to broadcast anything," he said. The CEO also outlined Apple's software strategy, which looks to have finally stabilised. "We've been saying the same things over and over for more than 12 months," he said. "I'm hoping our software strategies are boring to you because they're not changing every year. That's our strategy." Apple is shipping Mac OS 8.6, boasting new power-management features, enhancements to the Sherlock search engine, and the latest Mac Java release. Next up will be Sonata, an operating system upgrade in the autumn, with 50 new features. Chris LeTocq, analyst at market researcher Dataquest, said the speech was short on surprises, but added: "Apple's strategy has a lot of goodness in it." -0-