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ETVC wow! Ted Turner's son plugging Internet for mass market By Simon Hirschfeld NEW YORK, May 18 (Reuters) - R.E. "Teddy" Turner, son of media mogul Ted Turner, is getting ready to deliver the Internet to the masses through a 21st-century version of Amway Corp. Turner is chairman of Compu-Dawn Inc. <ETVC.O>, which sees the roughly 60 percent of the U.S. population that doesn't own a personal computer as its target audience. "There is a huge digital divide in this country," Turner told Reuters. "There's the percentage of people that get it all, and then there are the people who are saying, www.what?" Compu-Dawn sells "e.TV" television set-top boxes offering a full package of Internet, TV, phone services and basic computing. Like Amway, the world's largest direct sales company, Turner wants customers to be his biggest salesmen. The plan pits Compu-Dawn against AT&T Corp <T.N>, whose recent acquisitions and partnerships in the cable industry have positioned it to be a dominant provider of such services. But Turner said AT&T will market to the high-income customer, while failing to reach the average American household. The cable and voice telephone businesses have peaked, Turner said, while "the big growth industry is the Internet." Like his father, the CNN news channel founder who agreed to donate $1 billion in Time-Warner Inc. <TWX.N> stock to the United Nations, the younger Turner has a humanitarian side. "All the world's problems come from ignorance. If everybody had access to all the information on the Internet, you could solve a lot of problems," he said. You could also make a buck or two reselling the company's boxes to your friends and neighbors. Compu-Dawn is recruiting "independent representatives" to make an initial investment of $495 to $795 to begin selling the service, Turner said. The basic product, which includes computing functions like word processing, sells for $379, a lot less than a typical personal computer. For $249 customers can have just Web access. After the initial charges, Internet access costs $19.95 a month. The Jacksonville, Fla.-based company has already recruited about 18,000 sales representatives in the United States and Canada, but only 4,000 set-top box customers, partially due to initial problems getting enough boxes to meet orders, Turner said. Compu-Dawn generated about $1.5 million in revenues in the first quarter, and showed a loss of $2.3 million from operations. The company expects to make it into the black this year, Turner said, but declined to provide more details. Compu-Dawn shares closed at $3.8125, unchanged, on Tuesday on the Nasdaq stock market. 21:44 05-18-99 Copyright 1999 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. All active hyperlinks have been inserted by AOL.