To: CommSatMan who wrote (4713 ) 5/19/1999 8:22:00 PM From: Maurice Winn Respond to of 29987
*Handsets* Quite right CommSatMan, the marketing needs to aim at displacing something inferior . On the distribution channel, Dell has shown how to sell such stuff nowadays. The 1970s and 1980s and even 1990s MBA marketers with their 'distribution channels' are out of date. Here is how to do it: Make a Web page [takes a few days and costs next to nothing - I can give a quote]. People around the world 'click' onto the Web page, fill in the order form and enter their bid. They can see all the other bids. When their bid gets to be the high bid, the next handset off the production line gets a sticky label on the carton with their name and address on it, the phone being 'set' to their specifications. FedEx shows up for the next batch of handsets and delivers it to the person all round the world. The person opens the box, turns it on and phones home! [Delivery can be made to their temporary hotel in the Azores]. Pretty simple eh? For countries which are still in the stone age, Service Providers can buy handsets from the same Web site [paying for their own freight if they prefer so they can get 10,000 handsets delivered at one time, saving on freight]. The Service Provider then puts those handsets in their shops or however they are going to sell them, add some margin to the handset price if they feel like it. In NZ, a Service Provider would have some handsets in stock, or they could offer a Web service so people could go into the shop, enter their own bids [for a $10 fee or something] so they wouldn't even have to have a computer. Or get the shop to enter the bid on their behalf and pay the shop a fee for handling the bid. Pretty easy really. That way, there will be no queues for handsets. Production will precisely match demand. Bernie won't need to have piercing eyes and 'push' handset producers to make more. Piercing eyes and pushing are absurd ways to run a modern business. Pricing and the Web are the way to succeed. Ask Michael Dell. Don't forget quality either, but that has already been set by the system design. Maurice