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Wednesday May 19, 10:37 am Eastern Time
Company Press Release
Lycos and West Coast Entertainment Announce
Marketing Alliance
Includes Joint Online Promotions and Extensive In-Store Marketing
WALTHAM, Mass.--(BUSINESS WIRE)--May 19, 1999--Lycos, Inc., the most visited hub on the Internet and the world's
largest online community, today announced a promotional and marketing agreement with West Coast Entertainment Corporation,
the owner, operator and franchisor of more than 400 West Coast Video locations.
As part of the agreement, Lycos will provide links and advertisements directing users to West Coast Entertainment's Web site,
Westcoastvideo.com (http://www.westcoastvideo.com) from the Lycos Entertainment Web Guide and other locations throughout
the Lycos Network. Lycos will participate in several West Coast Video in-store promotions, including the broadcast of Lycos
television commercials and distribution of various Lycos promotional items to West Coast Video's more than four million
customers. Additionally, West Coast Video will offer Lycos' ''Beginner's Guide to the Internet,'' a free video rental starring
acclaimed actor John Turturro.
''Lycos enjoys many great relationships with companies in the entertainment industry,'' said Jim Hoenscheid, director of
promotions for Lycos. ''We look forward to helping provide West Coast with online exposure while Lycos receives offline
exposure in more than 400 West Coast Video stores. In addition, we'll work together to provide online promotions that feature
movie packages and other entertainment related giveaways.''
''We are extremely pleased to enter into this agreement with Lycos. This alliance will give West Coast Video and
Westcoastvideo.com the opportunity to reach one of the largest audiences in cyberspace,'' said Joe Buesgen, director of
interactive marketing for West Coast Entertainment Corporation. ''We are seriously committed to developing our branded
properties online, and believe that through alliances with key leaders such as Lycos we will be able to generate significant traffic
for Westcoastvideo.com.''
About West Coast Entertainment Corporation
West Coast Entertainment Corporation (OTC BB:WCEC - news) owns, operates and franchises over 400 stores, most
recognizably the West Coast Video chain - The Movie Buff's Movie Store - and is one of the largest video specialty retailers in
North America. The Company was established in 1989 and has grown substantially through consolidation of small and medium
sized specialty retailers in order to establish a leading position in targeted markets. Recently the Company launched
Westcoastvideo.com (http://www.westcoastvideo.com), an e-commerce web site that sells videos, DVDs and movie soundtracks.
Westcoastvideo.com also features an extensive database of movie information and proprietary editorial content. West Coast
Entertainment Corporation is headquartered in Langhorne, Bucks County, Pennsylvania.
About Lycos, Inc.
Founded in 1995, Lycos, Inc. (NASDAQ:LCOS - news) is a leading Web media company and owner of the Lycos Network, the
most visited hub on the Internet reaching 51.8 percent of Web users. The Lycos Network is a unified set of Web sites that
attracts a diverse audience by offering a variety of services, including leading Web navigation resources, homepage building and
other Web community services and a comprehensive shopping center. The Lycos Network is composed of premium sites:
Lycos.com, Tripod, WhoWhere, Angelfire, MailCity, HotBot, HotWired, Wired News, Webmonkey, Suck.com and MyTime.com.
Lycos.com (http://www.lycos.com), ''Your Personal Internet Guide,'' is dedicated to helping each individual user locate, retrieve
and manage information tailored to his or her personal interests. Headquartered near Boston in Waltham, Mass., Lycos, Inc. is a
global Internet leader with a major presence throughout the U.S., Europe and Asia.
(c)1999 Lycos, Inc. - Lycos® is a registered trademark of Carnegie Mellon University. All other product or service marks
mentioned herein are those of Lycos or their respective owners. All rights reserved.
Contact:
Lycos
Phil Fougere
781-370-2684
or
Schwartz Communications
Ross Levanto
781-684-6518
or
The Michaelson Group
Bruce Berman
800-446-6006
More Quotes and News:
Lycos Inc (Nasdaq:LCOS - news)
Related News Categories: computers, internet, ISDEX
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